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英国FASHION FORECASTING硕士课程作业，是关于沃尔玛的定位。由英语论文网提供。
论文语种：英文
您的研究方向：FASHION FORECASTING
是否有数据处理要求：否
您的国家：英国
您的学校背景：英国前十五名学校专业前三学校。
要求字数：2000
论文用途：硕士课程论文
是否需要盲审（博士或硕士生有这个需要）：否
补充要求和说明：Structure for Writing your assignment, • Title Page with the title of your report, relevant image, your name, student number, the title of your degree and pathway, the date and your word count. • Abstract, (Summary of your assignment 150 words) • Table of Contents • Introduction – Identify Market Trend • Part 1 • Part 2 • Part 3 • Conclusion and Recommendations • References • Bibliography • Appendices (If appropriate)

The Study of the Entrepreneur and Entrepreneurship in Wal-Mart
Executive Summary
In order to identify the role of entrepreneur and entrepreneurship in an enterprise, it is necessary to regard the enterprise named Wal-Mart as a case, analyzing the entrepreneurial practices from various aspects. In this way, a rational Marketing campaign will be designed to raise awareness of the product.
Section 1
In this part, the enterprise named Wal-Mart in the entrepreneurial stage, which is taken as a successful entrepreneurial firm, will be discussed with a purpose of understanding the overall condition and opportunities as well as challenges for the enterprise. Wal-Mart as a retailing company was built in 1962, and its founder Sam Walton who is born in a small family, is a brave, initiative, energetic and diligent American man, creating his own career and style successfully as an entrepreneur. The building of Wal-Mart is closely related to the founder Sam Walton in which his unique style and innovation has been applied deeply. In the entrepreneurial stage, Wal-Mart has gained satisfying profits by low-price sales and ‘satisfied-guarantee’ as a retaining shop and then set up more similar shops around the country, which has targeted the potential and existed customers and markets (Wal-Mart Corporate, 2012a). However, although there have been increasing shops and targeted customers to broaden the market share, Wal-Mart still has relative disadvantages in the capital and size compared to other large enterprises. As the entrepreneur, Sam Morton has taken effective measures to collect more funds, building a series of discounted shops to attract more customer groups (Wal-Mart Corporate, 2012b). The enterprise has gained great achievements in the entrepreneurial stage and eventually has become the largest retaining enterprise in the world by making the most of its advantages and making sensible decisions to seize beneficial opportunities.
Section 2
Section 3

Conclusion
In conclusion, the report has analyzed Wal-Mart as a case from the perspective of the entrepreneur and entrepreneurship, and then suggests a marketing campaign that contributes to the development of the enterprise. By applying the relevant theory of entrepreneur and entrepreneurship as well as the marketing, the opportunities and challenges could be found in Wal-Mart, and it could also get a comprehensive understanding of the overall condition and performance of the enterprise. In entrepreneurial stage, Wal-Mart and its founder seized a variety of opportunities at the right time while burdening the relative risks. Apparently, the theory of the entrepreneur and entrepreneurship本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。