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nce a product is to impose anti-dumping duties, is likely to be forced to exit the market, a 'disaster'. Second, if a country frequent encountering anti-dumping, the importer in order to select stable and long term trading partner, will choose to suffer less anti-dumping actions. Third, the foreign anti-dumping has a ripple effect. An export products in our country in a country with anti-dumping litigation, other countries because of concerns about the influx of domestic products, also take anti-dumping complaints for prevention. Fourthly, suffering anti-dumping in foreign products will transfer market to domestic or other foreign markets, causing the domestic economic order chaos or subjected to anti-dumping sanctions in other countries. Fifthly, the product by foreign anti-dumping sanctions, will affect the product's upstream and downstream industries, and related taxes and employment etc. [6].

 

4 the cause of our country small and medium-sized enterprise campaign at a low price

 

Small and medium-sized enterprises to export low-cost campaign the essence of which is an extension of the domestic price war abroad. Small and medium-sized enterprises in our country export commodities there are many reasons for the low price campaign, kill each other on the surface is export enterprise, deep look at is the interests of all kinds of complicated contradictions [7].

 

4.1 small and medium-sized enterprise itself causes low campaign

 

Which caused by the lack of organization power is the important reason to not responding or lack of investigations, it not only results in anti-dumping prosecution countries take anti-dumping measures to succeed, to increase the frequency of antidumping in China, and other import countries also take response strategy, for Chinese products are launched anti-dumping cause a domino effect. Especially when the original Sue to trade some developed countries, especially.

 

China's export enterprises mostly lack of in-depth research and overall grasp of the international market, and thus tend to failure of the international marketing strategy. One is the excessive price competition. For a long time our country enterprise implements the marketing strategy of 'small profits', peer heavy discounting, to win at a low price and profit through the expansion of sales, this gives the importer a 'low-cost' impression. The second is competition means a single [8]. China's export enterprises rely on low price strategy into the international market, the non-price competition means attention is not enough, sometimes due to a lack of understanding of the importer of consumer habits, do not pay attention to taste, style, packaging and other aspects of the improvement and innovation, often make some 'good' sell out 'good price'. Three is the lack of macroeconomic regulation and control. And importer some companies failed to grasp the international market, adjust the price of export goods and quantity,本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。