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users make friends enthusiastically and communicate with strangers about themselves. Further, social capital is built as users establish social identity through Q-zone when these groupintentionsurgeuserstorespondtoadvertisingpostedintheonlinecommunity. While Facebook primarily relies on real identity, users in QQ IM are considered to acquire virtual identity through customizing individual avatars and consuming game items. QQ IM offers unique communication experiences. First, users talk peer to peerandcanalsocreateQQgroupsbasedonsharedinterestsforreal-timediscussion. Second, contact lists can be created according to users’ online or offline relationships with others. Finally, QQ satisfies users’ desires to interact with strangers are online. A particular membership in a QQ website stands for a specific group identification. Social identification results in awareness of virtual community membership, a sense of emotional involvement within a community, and motivation of loyal behaviors. When members’ social identification is embodied in an interactive environment, the communication among social members is susceptible to group influence. In terms of social categorization theory, it explains that this group influence is related to social identity, which implies individual perceptions of membership, emotional attachment within the group, and self-esteem engaged in collaboration. Specifically, employing the ‘we’ identification suggestedthis research relate ‘we-intention’ to the group’s intention for mutual performance, individual contribution to the group, individual and mutual belief for joint action, and individual performance. Based on we-intention perception, all participants are able to make collective efforts and contribute to a group activity.
Consumer reviews on message boards help them obtain more appropriate product information. It describes information seeking as non-interactive behaviors, in which users act as ‘readers’ or ‘listeners’ in order to receive information or messages without responding to other group members. While information seeking often refers to browsing product information is in a virtual context use the term to indicate ‘engagement practice’. This pre-purchase information seeking includes individual searching as well as interactive searching. When consumers seek information, they may interact with their friends and with members of other reference groups. This behavioral engagement can be exemplified by ‘third-party’ information searching. The accessibility of ‘third-party’ information indicates a process of engagement in which two actors know what information they need to exchange. According to the iConsumer China survey, information seekers (i.e. readers) spend significant time on social media, but a large portion of that time is devoted to reading content. They rarely post their own content on the web, and they tend to be neutral about brand advertising on social-media sites. However, they could be influenced by bloggers talking positively about products. Like other segments among users such as social enthusiasts and resenders, they strongly agree that they make friends with companies.

3. Applied theories (1500 words)
Social networking sites
WeChat
QQ

4.  Conclusion(300words)

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