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论文作者:英语论文网论文属性:硕士毕业论文 thesis登出时间:2011-08-11编辑:zn1987点击率:3294
论文字数:8122论文编号:org201108111206577155语种:英语 English地区:英国价格:$ 66
关键词:DisneyLifetimemedia conglomerationfairy taleromancesynergy英国留学生媒体学论文
摘要:英语论文网专业提供英国留学生媒体学论文,英国留学生信息技术论文定制等论文服务。本文分析了一生的电视系列婚礼一生的体制和文本的功能。它认为,迪斯尼,ABC,协同融合
Fractured Fairy Tales and Fragmented Markets
Disney’s Weddings of a Lifetime and the Cultural Politics of Media Conglomeration
This article analyzes the institutional and textual features of a Lifetime Television series called Weddings of a Lifetime. It argues that the synergistic melding of Disney, ABC, and Lifetime in Weddings of a Lifetime not only typifies media industry strategies in an age of conglomeration but also evidences the complex textual meanings produced through such institutional practices. In this case, Disney’s cross-promotional efforts at once bolster and challenge the company’s vested interests in the ideologies of heterosexual romance and marriage. While the linkages between Disney properties maximize the program’s selling power, those same linkages, along with the series’ blurred generic boundaries and pretensions to “reality, “fracture the idealized fairy tale that its stories of romance and marriage ostensibly relate. The article seeks to extend the discussion of media conglomeration into a specific case study to examine the effects of this institutional development on a media product.
Keywords: Disney; Lifetime; media conglomeration; fairy tale; romance; synergy
The summer of 1995 proved a particularly prolific season for new unions. As couples worldwide exchanged conjugal vows, the Walt Disney Company trumpeted its purchase of broadcasting giant Capital Cities/ABC, merger the entertainment industry pronounced “a marriage made in heaven” (Gibbs 1995, 24). Meanwhile, weddings both romantic and remunerative unfolded at the Disney World theme park in Orlando, Florida, where David Cobb and Suzanne Mackie became the first couple to be married at Disney’s Fairy Tale Wedding Pavilion. Cobb and Mackie’s nuptials were soon featured in the first episode of Weddings of a Lifetime, an ongoing series of specials airing on Lifetime, the women-targeted cable television network. Co-owned by ABC and the Hearst Corporation, Lifetime Television joined the Disney family with the Disney/ABC merger.
Each of the early episodes of Weddings of a Lifetime traced the history of a“real-life” heterosexual couple’s romance, including the planning of their Lifetime-sponsored fantasy wedding, before presenting the wedding ceremony itself. The program has aired quarterly since 1995, although beginning in 2000, the series turned away from showcasing the Lifetimesponsoredweddings of average Americans and turned instead to celebrity wedding coverage and more narrowly focused wedding specials (e.g., DreamWeddings on a Budget). This article focuses on the earliest episodes in the series, for they best exemplify the program’s synergistic potential. The first two installments, in the mid-1990s, were set at the Walt Disneyworld theme park in Orlando, Florida, and succeeding episodes continued to promote Disney properties. For example, a February 1997 edition celebrated the theme park’s twenty-fifth anniversary in conjunction with a young couple’s wedding and the bride’s parents’ renewal of vows in honor of their twenty-fifth anniversary. AM March 1999 episode featured the first couple towed during a Disney Cruise Line Vacation. The intervening episodes were staged in alternately glamorous or quirky locales, among them the Sandals Caribbean Resorts, the Windows on the World restaurant InNewYork City, and the U.S. Naval Academy in Annapolis, Maryland. To host the program, Lifetime hired a succession of celebrity couple本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。