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4.1.2.3 Types of data

There are two types of data: secondary and primary. For this study, a combination of both was used.

4.1.2.3.1 Secondary data

These are data collected for some other purpose rather than for the immediate study at hand. Sources of secondary data for this study consisted of online databases such as Emerald Library, journal articles from the university library, internet, newspapers, books and website of HSBC. Although secondary data are economical and quicker to obtain, they proved insufficient for the present study and thus primary data were generated.

4.1.2.3.2 Primary data

Through a survey research, primary data were collected for the purpose of the investigation at hand. A questionnaire was distributed among a sample number of employees who received training and an unstructured interview with the Recruitment and Development manager was conducted.

4.1.2.4 Research instrument

For the purpose of this study, an unstructured personal interview and a questionnaire were considered to be a suitable means of collecting data about people's opinions, attitudes, preferences, knowledge and satisfaction.

4.1.2.4.1 Unstructured personal interview

The face-to-face meeting took place with the Recruitment and Development manager at her office. The interviewee's responses were audio taped. The main advantage with this method is that ambiguous questions could be clarified.

4.1.2.4.2 Questionnaire

A self-administered questionnaire with a formalised set of questions was designed to ensure that each person answers the same questions in a predetermined order. This provides an efficient way of collecting responses from a large sample. When designing the questionnaire, care had been taken to ensure reliability and validity of the data to be collected. Issues such as clear layout, question content, response format, question wording, question sequence were taken into consideration to ensure that the questionnaire collect the precise data needed to achieve the objectives of the study.

In an attempt to maximise the response rate, a cover letter was attached with each questionnaire. The letter explained the purpose of the survey, the time taken to fill in the questionnaire and assured confidentiality. (See Appendix….)

In addition, to facilitate analysis of data, numerical codes were already assigned to answers before administering the questionnaire.

4.1.2.4.2.1 Types of questions

The questionnaire consisted of the following types of questions: (See Appendix….)

Open-ended

The respondents were required to answer in their own words in as great depth as they wished. For these types of questions, the respondents' answers were categorized and unitized.

Closed- ended

The respondents were provided with a number of alternative answers from which they were required to choose. Four types of closed-ended questions were used:

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