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attempts to right previous wrongs. The major focus is to assimilate qualified, underrepresented people into the organization. It is assumed that difference is synonymous with deficit. In this instance, majority –group employees tend to describe selective ‘minority’ or ‘affirmative action’ hires as evidence of reverse discrimination. While generally effective, affirmative action may inadvertently be analogous to a cloud over the careers of protected class employees, especially minorities and women. Frequently, there is speculation that some of them are not the best qualified people for the jobs. (George Henderson, 1995, Cultural diversity in the workplace p.151)

 

Nowadays, globalisation has turned out to be a popular term. As business becomes more and more international, companies try to expand and do business in foreign countries. In order for them to adapt in the global market they need to gain an insight into the different cultures. Understanding a country's business culture is a vital factor in setting up a successful business and communicating effectively. Cross-cultural awareness is a challenge for every international business.

 

Business: According to “Geert Hofstede’s” excellent book on culture is written not primarily out of academic theory, but out of his study of the practical problems faced by one particular modern corporation (IBM), which exists across national and cultural boundaries. An American boss will find that relations with Saudi employees will become strained and difficult if she or he simply treats them as though they were Americans. In the world we live in, understanding culture in general and also specific individual cultures in particular can make the difference between success and failure in the global market and economy. China and the Islamic nations, whose history, culture and literature are the focus of this course, are major players in the world economy.

 

Politics and Diplomacy: If today our career goal involves anything that relates to international politics and diplomacy, then understanding other cultures is very important. One of the examples is often as Americans we only acknowledge the existence of other societies and nations with their very different values, beliefs, ideologies and interests, when it comes to the point of some sort of crisis or perhaps even war. A better way is to seek to understand other nations and cultures before things come to a crisis.

 

Religious and Social Work:  If someone religious believer or simply a conscientious world citizen, you may decide at some point in your life to become involved in some form of relief effort or church mission trip. If this (as is quite likely) involves crossing cultural boundaries, then you will find that understanding other cultures and societies will prevent you from offering what is known as the ‘kindness that kills’. Many well-intentioned people from North America and Western Europe have gone to other cultures hoping to offer a helping hand of some sort. Often, because of a failure to understand the local situation and culture 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。