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俄罗斯的商业发展Business In Russia [2]

论文作者:英语论文论文属性:学术文章 Scholarship Essay登出时间:2015-04-30编辑:g790726705点击率:6388

论文字数:1990论文编号:org201504281059231798语种:英语 English地区:俄罗斯价格:免费论文

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摘要:俄罗斯是个资源丰富的国家,随着俄罗斯人们收入增长,越来越多的外资进入,食品工业得到快速发展。本文作者分析这一商业环境,并为在俄罗斯经营业务提出有益建议:了解文化和选好搭档。

everything from patties to pies to even laundry facilities for uniforms. McDonald's is today the market leader achieved by the early, substantial, and continual investment by the parent company. Most brands rely on franchising, and thus have grown slower. However, because every new McDonald's restaurant creates approximately 100 new job opportunities for local citizens, this figure continues to grow. 


10,000+ Russian citizens are employed by the Coca-Cola system, which is one of the country's largest foreign investors, with investment of more than $1.5 billion to date. More than 70 percent of the raw materials necessary to produce and market our beverages are supplied by Russian business partners. In 2007 unit case volume increased to 19%. The Coca-Cola Company's Eurasia Group comprises a total of 43 countries, spanning from Eastern Europe and Russia in the north, to the Middle East and India in the south. The Eurasia Group covers the largest territory within the Coca-Cola system, serving a total population of about 2.1 billion people. The Eurasia Group is also the fastest growing operating group within the Company. The Coca-Cola Eurasia Group offers consumers a wide variety of more than 81 brands, including sparkling beverages, juice and juice drinks, sports drinks, energy drinks, water and ready-to-drink teas and coffees. 


Starbucks has begun opening locations in Russia after a long battle to enter the market. The company started its journey in 1997 and had many obstacles to face. One of which was an infringement case that began after their patent request expired due to not being used for over a period of 3 years and a Russian company claimed the name as their own. “The company will serve local favorites such as honey cake and cinnamon buns with custard filling to be sold alongside Starbucks' traditional blueberry muffins, and some sandwiches will include a popular Russian tomato bread,” said Cliff Burrows, Starbucks president for Europe, the Middle East and Africa.(Allison) The additions to the standard menu offering is in an effort to compete with local coffee restaurants. Kofe-House is one of the biggest coffee chains in Russia with locations every few blocks in Moscow. Also there is a new competitor showing promise of competition which is Santa Beans Coffee. This is a company started by a Russian Jewish man who is modeling his chain of stores after Starbucks and using their techniques to fit his area and the population in it. Although he is starting in less populated cities and the costs are a little steep for the locals he has been able to make profits and intends to expand his own empire of coffee houses. Starbucks plans to aggressively cluster new stores in prime locations in the world's fastest growing economies, specifically the nations that investment analysts refer to as BRIC (Brazil, Russia, India and China). They will have a run for their money though because of a Russian company Coffee House which has locations every few blocks in Moscow. Just because a company is coming in from the US with huge amounts of cash flow it does not mean they will steal the market. Moscow has one coffeehouse for every 3,187 people, while New York has one per 365 people and Paris one per 126 people. 


Unilever, the second largest producer of foods, home care and personal care products in the world, has invested 15 million Euro into论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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