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o organize as a study of the internet adoption contribute to the small businesses in Malaysia. The other reviews of the literature are the relative advantage, compatibility, complexity, trialability, and observability of the Internet adoption in any fields.

In the chapter three, the methodology of the research will explain the sources of data collection from primary and secondary data. The hypothesis of the study and the procedures for collecting the samples will be explained here.

In the chapter four, the discussions and results will based on the geographic profiles of the small businesses. The chi-square analysis will analyze differentiates of E-Commerce and Small Businesses, differentiates virtual consumer behavior from retail consumer behavior, and the level of understanding of small businesses. The multiple regressions will focus on the entrepreneur's interest in virtual store strategic management.

Finally, the chapter five will describe the summary and conclusion of the research. The research will recommend the solutions for the problems of the study.

Literature Review

Internet Adoption

Theory of reasoned action (TRA) (Fishbein & Ajzen, 1975), technology acceptance model (TAM) (Davis, 1989), and theory of planned behavior (TPB) (Azjen, 1991) reported as a number of studies of IT adoption. Adam et al (1992) stated that the fundamental determinants of acceptance of IT adoption consist of perceived usefulness and perceived ease of use and it can be widely used in the IT adoption. Perceived usefulness is a major determinant of people's intention to use computers while perceived ease of use is a significant secondary determinant of people's intention to use computers by competing two competing models of computer technology usage, TAM and TRA. It can conclude as people's use of computer technology can be predicted reasonably well from their intentions. The TAM has been selected as a useful basis for starting build a model of adoption of the Internet since TAM is slightly better from an empirical point of view in the comparison of TAM and TPB (Mathieson, 1991). The researchers found that technology acceptance; reasons of using IT and behavior of using IT can derive the definition of the Internet adoption.

Besides, the researchers also found the definition of Internet adoption in other context such as supply chain management. Italian firm has made adoption modalities of IT to integrate into supply chain management to make their business growth. According to Chandrashekar and Schary (1999), in order to fit the customer request, the Internet can act as an enabler in depicting the firms. The efficacy and effectiveness of reaching higher level of performance is the integration and information technology (IT) and it can be regard as the most competitive and imitable weapons (Tan, 2001). Porter (2001) stated that modification of supply chain (SC) relationships, boundaries, and mutual influence is an integral part of the Internet in firm's strategy.

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