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Sinew很高兴由于它的新产品，由Sinew命名的护发增强霜--这是一种发乳，来做这次演讲项目。Sinew是一个总部在加拿大的现有的公司，将对全球数以百万的客户提供高质量的头发护理产品。Sinew--一种发乳，会提供发乳的广泛渠道，根据他们的年龄，针对不同肤色不同性别。Sinew是一个全球认可的制造商，市场在超过40个国家内，拥有不同的头发护理产品。我们十分相信公司的增长是很有可能通过他们的持续进行的政策在全球建立一个多民族，多渠道，多品牌的生意基础。通过理解市场的多样性和长处，我们可以拥有宝贵的机会，将我们的新的发质加固产品引进入英国和南非，这是为了化妆和护法产品的世界上最好的市场之一。我们相信护发市场还处在成长阶段，且我们唯一能够成功地出口我们的新产品Sinew的护发产品，进入到选定的市场。

Executive Summary

Sinew is pleased to present this research project for its new hair strengthening cream called Sinew——s Hair Cream, an existing company with headquarters in Canada that will provide high quality of hair care products to millions of customers worldwide. Sinew——s hair cream will provide a wide array of hair creams for different race and gender according to their age. Sinew is a globally recognised manufacturer and markets various hair care products in over 40 countries. We strongly believe that company——s growth is possible globally by their ongoing strategy to build a Multi-National, Multi-Channel and Multi-Brand business base. By understanding the dynamics and strength of the market, we have recognised the unique opportunity to introduce our new hair strengthening product in UK as well as South Africa, one of world’s best markets for cosmetics and hair care products. We believe that the hair care market is in its growing stage and we are uniquely positioned to successfully export our new Sinew——s hair care solutions into the chosen markets.

Cost-conscious customers will reach for a product which offers proven or immediate results to ensure maximum effectiveness. Strong demand in the women’s market for thick and strong beautiful hair will continue to drive the market forever in hair strengthening creams both in commercial and household markets. Having duly examined both the market situations, we are confident that our proposed services will effectively address the customer’s needs as well as the market needs. Our goal is to reap in profits of up to 10% or even higher each year in the near future. The research of this project is estimated to be completed by December 7, 2010 at a minimal cost of $150,000 CAD. Our unique strength and ability to market hair care products and our successful track record makes us invaluable partner in today——s hair care market. We look forward to forming mutually rewarding relationship in both these foreign markets.

Trade Research Proposal

Abstract

The working title of the research is initially drafted as: Trade Research Proposal on Sinew——s Hair Strengthening Products Exportation from Canada to UK and South Africa. In particular, the research will focus on the trade aspect of exporting hair strengthening products to two very different places. In this research proposal, the problem of the research is presented; the objectives of the research are formulated. Here, vital concepts, questions and assumptions are stated. Finally, the methodology to be used is discussed.

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