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chanical and objective manner. Discourses of this modality will mainly occupy the methodological framework of the thesis, since this type of discourse analysis allows one to approach the understanding of the subject of electronic communication and socialisation techniques in an effective and simple way.

Language also becomes a communication discourse when it is used as a system of communication within a particular community or culture (Fairclough, N. (2003) 124). This was Bourdieu's viewpoint (Danaher, G., Fensham, R., Schirato, T., Threadgold, T. and Webb , J. (2002) 1). Pierre Bourdieu (1990) was one of the most influential communication theorists (Danaher, G., Fensham, R., Schirato, T., Threadgold, T. and Webb , J. (2002) 1). Pierre Bourdieu (1990) has attempted to deconstruct the idea of communication (Danaher, G., Fensham, R., Schirato, T., Threadgold, T. and Webb , J. (2002) 1) and to assist him he used the analogy of a map and a journey (Schirato and Yell (2000) p1). He argued that communication involved rules, conventions which map a language and that actual acts of communication were akin to the taking of journeys(Schirato and Yell (2000) p1). This broadly fits the writer's earlier definition of communication which has been explained above as it explains how language symbols takes on a level of significance when they are arranged within a given structure or amalgam.

Semiotics

Communication may also be understood through the idea of signs and meanings (Giora, R. (2003) 13). Semiotics is perhaps a more abstract and theoretical way to understand the way that language is used to engender meaning. Saussure (1989) argued that the meaning of language is a subjective exercise whereby individuals read meanings into what he referred to as 'signs', which do not have any intrinsic meaning of themselves, but have meaning imputed into them by virtue of the meaning which is attached to them by people (Schirato and Yell (2000) p19). Therefore, for Saussure, language was not as important as what he regarded as its most basic constituent part; the sign. The sign is what is represented in relational terms and not in substantive terms through the medium of language and images (Schirato and Yell (2000) p19).

Saussure split the idea of communication and meaning into three parts; the sign, the signifier and the signified, with the signifier meaning the actual physical manifestation or form of the sign (an example being a road sign or the written form of a word), and the signified meaning being what this physical form evokes and the sign itself being a combination of both the signified and the signifier (Schirato and Yell (2000) p20). Saussure believed that a sign was a link between a concept and a pattern of sound (Schirato and Yell (2000) p20), and that these linkages came together to comprise a semiotic system which disseminated meaning.

What is Culture?

Culture may be described in the following functional terms: 'In any society, culture, in its most general sense, is concerned with individuals in a group. It has four main functions: It determines the various ways open to the individual within the group to develop the self, and hence the group as well. It specifies means for self-p本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。