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First, the rapid development of NOKIA most power attributed to Chairman and CEO Ollila. A vital strategic adjustment made by the highest leader of the 1992 inaugural company decision-making. In addition, the company brilliant performance from three aspects: superior product range of innovative capabilities, powerful branding capabilities and worldwide efficient operations.

A decisive strategic adjustment
The early 1990s, the digital telephone standard popular in Europe, The Ollila identified digital communications equipment will be able to accomplish much in the future market. To this end, he seized the opportunity to clear the company's business strategy: focus on the telecommunications industry, globalization and the development of value-added services, and around three large-scale reform. Decisively to the company's long-term development strategy shifted to the production of communication equipment - some companies merge, sell, nothing to do with telecommunications, rubber, cable and other non-core business was quickly stripped - NOKIA able to focus energy and resources to develop telecommunications services. He believes that if a company a foothold in the world, must be engaged in the field into the top three. Only in this way possible to achieve profitable growth. An enterprise can not be in every aspect leading NOKIA must learn to focus.

Focus on the greatest difficulty is discarded, in particular, to abandon those who can profit project. If you decide to focus the project is still in the investment period, and even still losing money, \ "give up \" the more challenging requirements on the operator's courage. NOKIA decided to focus on the mobile communication field, the field does not make money, or even the company had also considered whether the sale of this business. But when the company decided to focus on this as the direction of future development, was not the money, \ "main \" NOKIA has sold the wires, computers, televisions and other non-core business, which NOKIA TV The machine has been done the first European scale, such a decision does need courage. In his persistent promotion of telecommunications products has slowly become a source of profits of NOKIA.

If we say that the "focus" of the decision-making but also courage, then, in the decision-making of globalization on NOKIA geopolitical characteristics make it have the inherent, a strong driving force behind the international. This is because Finland is a small country of only 5 million people, a cell phone also 5 million, not to the sales of the the NOKIA month today - do not go out, only to die. Thus, under his guidance, the NOKIA forefront of the global and the most active areas of the market to lay down his "bet" - from a variety of business enterprise groups to a single operator Telecom Group. If, There was a time, some people still have misgivings about his reforms, but in subsequent years, the rapid development of the telecommunications market and NOKIA more so that people greatly impressed by the insight of the young president.
The proliferation of digital communications services in the United States started in 1996 and 1997 China's telecommunications market demand for telecommunications two major growth point in ----- the capacity expansion of the telecommunications market apparently provides an excellent opportunity for the本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。