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Concurrent design for mass customizationMitchell M. Tseng and Jianxin Jiao
Department of Industrial Engineering & Engineering Management,
The Hong Kong University of Science & Technology, Clear Water Bay,
Kowloon, Hong Kong
1. Introduction
Concurrent engineering (CE) has been considered as one of the most effectiveapproaches to reducing product development lead time and achieving overallcost savings (Sohlenius, 1992). However, recent trends of increasing productvariety, primarily due to the growing areas of self expression and the explosiveexpansion of global markets, pose challenges to the traditional CE agenda(Molina et al., 1995). Manufacturers often have to struggle with the trade-offbetween time to market, product variety, and mass efficiency. The symptommanifests an emerging manufacturing paradigm, namely mass customization,
which aims at satisfying individual customer needs with mass production
efficiency (Pine, 1993).
Mass customization embarks a new paradigm for manufacturing industries
(Pine, 1993). It recognizes each customer as an individual and provides each of
them with attractive “tailor-made” features that can only be offered in the preindustrial
craft system. In the meantime, its customers can afford the products
because modern mass production enables low product cost. Thus with mass
customization, companies can outpace their competitors in gaining new
customers and achieving higher margins. Figure 1 illustrates the economic
implications of mass customization. In high volume production, the volume is
sufficient to defray the cost of investment in equipment, tooling, engineering,training, and others. Mass production clearly shows an advantage. However, inlow to medium volume production, where production quantity cannot justifyand leverage the investment, customers are otherwise willing to pay morebecause their special needs are satisfied. This is the area where we believe masscustomization provides a tremendous advantage in business competition
(Tseng and Jiao, 1996).
Mass customization raises many implications for theory development and
testing across a broad horizon. It is an attempt to summarize many recent
trends towards manufacturing flexibility (greater variety and responsiveness tocustomers). Although the notion of pursuing a customization strategy has great
Business Process Management

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Meyer, M.H. and Utterback, J.M. (1993), “The product family 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。