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ct, in particular, what behavior is prohibited , the best way is to follow the principle of Romans .

2.3 different values
People's communicative competence is generated in the process of socialization , the inevitable and values together. Every culture has its own unique value system, this system can help people distinguish between beauty and ugliness, good and evil , and this is the people's philosophy of ethical standards and code of conduct . But it does not exist from a specific culture , the criteria of every culture is different, this culture think is good , another culture may think is not good, but they are within their own cultural system has its existence reasonable, must not be understood as a standard of value advanced , while another standard of value behind. In Western cultures , for example, in British culture , people respected modest Jirye pursuit of go with the flow , do not like the feisty , while the social atmosphere are often blocked too prominent individuals, are the so-called "line above all , the people will be non ." In British culture , collective dominance orientation , the pursuit of personal development is seen as a serious individualism, is bound to be condemned. While Western culture is very individualistic , " go with the flow " is seen as a lack of entrepreneurial spirit of the performance , are lazy , incompetent synonym for society and individuals are not taken . People oriented thinking is rooted in their hearts , people advocating independent thinking , independent judgment , relying on their ability to achieve their personal interests , and that the personal interests paramount .

2.4 language with migration impact
People of phenomena encountered in the evaluation and interpretation of things and behavior is based on the culture itself , and in cross-cultural communication is also true , so often an obstacle to communication, which is rooted in the pragmatic ignored migration . Use the rules will be different cultures in different languages , standards can only be explained by a culture in itself to their specific conditions and not as a specification to describe another culture , otherwise it will inevitably lead to failure of intercultural communication , the underlying reason is that people lack the sensitivity to socio-linguistic differences, will unconsciously be pragmatic transfer , and this will have very serious consequences and sometimes even lead to huge economic losses. Our evaluation of cashmere products in the international arena is quite good , the northern factory has exported a "double- sheep" high-end cashmere brand , trademarks have been translated into English Goats, the results of sales particularly bad , the reason is that the word goat in English in addition to purported " goat ", there are " goat " means. With this English trademark , regardless of how this is a good quality cashmere , more comfortable with them , those young women and housewives are not willing to put it to bed spread .

3 . English teaching how to develop cross-cultural communication skills, avoid cultural conflicts

As can be seen from the above analysis , in our process of interaction with the West , indeed there are many cultural aspects of the conflict , a direct impact on the effect of cross-cultural exchanges , in order to change this situation, we desperately need to develop in the