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论文作者:英语论文网论文属性:作业 Assignment登出时间:2012-06-04编辑:Sam xu点击率:3467
论文字数:3250论文编号:org201206041628378499语种:英语 English地区:英国价格:$ 22
关键词:marketingCustomer RelationsManagement
摘要:Selling products or services that people are willing to buy is just one of small factors to evaluate success of business. In my opinion, a more important factor of a company’s long term business success is the process of managing its relationships with customers.
>>论文题目:Customer Relations Management
>>论文语言:English
>>论文专业:international marketing
>>字数:3000
>>学校国家:England
>>是否有数据处理要求:是
>>您的学校:newcastle university,中等学校,排名20左右
>>论文用于:Master essay 硕士课程作业
A Study on Customer Relations Management
Summary
Selling products or services that people are willing to buy is just one of small factors to evaluate success of business. In my opinion, a more important factor of a company’s long term business success is the process of managing its relationships with customers. What is the customer relationship management? Customer relationship management is a strategy for building good relationship with customers. Customer relationship management is about how to retain previous customers and attract more and more new customers. Inefficient processes of customer relationship management will threaten the future success of businesses.
Customer first is the principle of how to gain a core advantage and win the competition. How do customers think products or services? What will keep them satisfied with products or services? https://www.51lunwen.org/strategy/2012/0602/1654311736.html Simple things like birthday cards, opinion surveys and focus groups are very helpful for connecting with your customers. Coupons and discounts are good ways to show appreciation for your customers. The goals of customer insight include how to promote customer satisfaction, increase market share, and enhance sales.
In the first place, this paper introduces and discusses three methods of customer analysis - transactional data, questionnaires and focus groups. Then this paper takes a sample and analyses the data to show how it can help with promoting my company and increasing the sales. At last, this paper describes how the University can obtain and use information to understand its relationship with its student customers and improve its position in league tables of popularity. The author also prepares a 100 word press release to be published in a popular newspaper announcing the University’s new customer focus.
Contents
1. Introduction 4
2. Customer Analysis 4
3. Data Mining 7
4. The Importance of Customers 10
5. Conclusion 12
6. Bibliography 12
1. Introduction
Business is determined by sales. The whole process of production and marketing is trying to persuade customers to buy products or services. Without customers you are nothing. Their desires will influence the future of business. The key to a successful business is to make customers feel valued. This involves observing, analyzing, and finding what they feel and want.
Before you start to contact with customers, you should have better understanding of your goals. The goals of customer relations management include making customers feel satisfied and recognizing potential problems. Keeping good customer relationship management is really a continuous process. And the most useful and important tool is communication. The objective of customer analysis is to measure the quality of customer service.
Customer analysis can help you to have a better understanding of marketing. For example, you can ask new customers how they knew your brand. This will help you to evaluate the effectiveness and efficiency of your marketing strategy. This will also https://www.51lunwen.org/marketing/ show the best media to market in the next plan. A skilled expert of customer analy本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。