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eds can be answered. All in all, in the data age, PR roles are more concerned about the interests and needs of the public.
Due to a series of problems such as information explosion, information pollution and so on, on the Internet, PR roles in the digital eras change from traditional information publishers to information managers. PR personnel need to take the initiative to fully and accurately collect information to understand and grasp the public’s psychology, needs and trends, and then taking targeted measures to affect the psychology and decision-making of a particular public. Leo Ku's success lies in that his products and the concept transmitted meet the public's needs and attitudes, this is one of the key factors of his success.

It can be seen from the above discussion that the success of Leo Ku's self-branding is closely related to its correct understanding of the PR roles public relations in the digital eras and taking the right strategy. Leo Ku is a well-known star, the right PR strategy makes the business interests of his public image be developed most. However, it is known that there are many contemporary stars who are willing to carry out self-branding, some of the stars are even more famous than Leo Ku, how Leo Ku highlights his own personality to maintain the public’s awareness and recognition for his products needs he to do more in terms of PR strategy in the future.

3.0 Conclusion 结论
In the digital eras, PR roles have changed a lot, from a control of public opinion into a leader of public opinion, from a defender of organizational image into those who meet the public interests, from an information producer into an information controller. Ku’s success of self branding has a close relationship with his playing a right PR role in his strategy.
 
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