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1 Issues
 
1.1 company performance
 
As a small and independent winery, Niagara Escarpment VQA Winery LLP (NEVW) has a good performance in recently year, in which its operating margin was close to $100,000 and its sales was $848,000. So from the general conditions of company, the development of NEVW is optimistic. In 2009, Chardonnay Grapes’ harvest was 100,000 pounds and its purchase price was $85,500. Generic White Grapes’ harvest was 60,000 pounds and its purchase price was $38,500. In addition, Wine making, Bottling, Direct Labor, and Overhead Expenses is located in the good statues.
 
In the aspect of product costs, NEVW has not good performance in all kinds of field such as Grapes, Bottle, labels, corks, and supervisor and so on. For example, its whole product costs reached $380,054, for a 44.8%, and its Gross Margin is $467,946, for a 55.2%. And its operation margin is $ 7,946, for an 11.6%.
 
1.2 The major issues
 
Though the total performance of NEVW is good, but there are some major issues in the development process, which main include operational cost and product cost. For NEVW, the operational cost main include Wine making, Bottling, Direct Labor, and Overhead Expenses, and these cost is too large. Such as Other Production Equipment is $15,000, but it is estimated life is only 5 years. And the Product Costs is $380,054, for a 44.8%. So the major issues are that the cost control and the utilization percentages of means of production are too lower.
 
1.3 The minor issues
 
The minor issues are covert, and they will come out in the future development of NEVW. For these minor issues, NEVW should pay attention to the minemaster and supervisor, because of human resource occupy large percent of the total cost of NEVW. Besides, NEVW also success in the reducing of customer management cost and Marketing cost and budget.
 
2 Key Success Factors:
 
2.1 Present KSF
 
The present key success factors are obvious, including the healthy and steady of total development of NEVW, so its total sales and gross margin is good that can guarantee NEVW can deal with all kinds of issues in wide fields. And its management system is systemic and effective, in which different resources such as indirect materials, Lab expenses, Sales and related, and Waste treatment are effectively carried out. Besides, the present key success factor also includes the means of production with high quality which can ensure the products of NEVW have the core competitive power by preferential wine production. And its human resource is perfect, that is to say, the workers include manager and winemaster all have high level of professional knowledge and skills.
 
2.2 The functionality KSF
 
The functionality key success factors for NEVW mainly include: the clear development strategy, the precise marketing positioning of wine production, the well relationship between company and customers, and the good development opportunity in the future.
 
For example, the clear development strategy can effectively deal with the present issues to achieve the development object本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。