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erence from the other service provider and they can make the better offer for customer that he can’t refuse. For example in old days people were not using the hop cards or smart ride cards but now they do. As they find it handy to pay their fares they will prefer the transport which provides this facility over the one which doesn’t. So we can say that innovations are necessary in transportation to attract the passengers.

How far the previous innovation is effective in the entrepreneurship?

The previous innovations like online top up facility and advance booking for the tours served the organization so well. These innovations helped AT to increase its business people prefer to go with the method that is the result of previous innovation. The benefits and other results that came from old innovations can be used to implement the future business strategies. As when organization started recording the number of passengers increasing after fixed time then it motivated it to use new technology like hop cards by which they could deal with the large number of passengers in less time.

What organization is doing in the terms of innovation?

ATorganization is bringing new technology for passengers like hop cards which are easy to use for paying the fare. These cards can be easily topped up online or on the provided machines. AT is improving and expanding its network in the city so that it can cover every part of it and can serve throughout it. They are also providing dicounts sometimes. They also provide discout for the students. They are working to improve their interiors like comfortable seats and enough space. They are trying to make the stations spacious so that travelers can take off easily with large luggage bags. They are providing special features and facilities for those who are physically challenged.

Your assessment of the necessary entrepreneur skills for leading business innovation and change

Auckland Transport meant for public and totally dependent on them so what comes through transportation innovations that have to keep the customers first and their safety and security, because consumers have confidence and are aware of that the change offered by them is safe and secure. So based innovation and technically and personally decided for the safety of the public. Sometimes technical change in the business could be dangerous to the public because it might not be able to operate the technology and can be misused.

Your assessment of the risk analysis strategy the organisation uses to assess risks and benefits of innovation and entrepreneurship processes and ideas and any recommendations you would suggest

Since transport of Auckland is a business that is based on such a large scale and is totally dependent on the public of Auckland because if the audience leaves the option of public transportation, then transportation customers and reduce Auckland company could suffer losses . So when any innovation comes from having to think about the bad side, which may affect the public in a wrong way, and even if the innovation is not liked by the public then the company may suffer a great loss may affect the willingness of Auckland transport, the company does not want the public what they want to believe and have faith in them.