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earing attention,they will avoid the vision to express respect for their paterner. Therefore, we should always stand on the paterner's cultural perspective to observe things, it has always been regarded as impolite behavior to criticize the other people's practice in international business activities. Friendship first, business second, The establishment of friendship and business conduct is often inseparable. For many countries, before the establishment of cooperative relations, they often need to establish mutual trust. From the perspective of etiquette, some one only concerne about the business is short-sighted behavior. The success of a business talks depends on the owner understand your temperament and taste when dining or listening to the concert with you. Many foreign businessmen regarde the establishment of mutual trust to establish long-term cooperation as the need to "investment." In Europe and the Middle East, if the other side think that you are not trusted, they will not do business with you, even if you provide the products of interest. In Japan, people are more focused on the establishment of mutual trust, mutual friendship and to provide quality goods and services.
The commercial etiquette in China is important day by day, along with China Join in WTO as well as the Olympic Games apply for successfully, China got the attraction of the various countries Multinational corporation and the big enterprise, China greatly attracts the foreign direct investment and the international cooperation more and more, the opportunity of the international trade activity and the commercial increase inceasingly, the people need to study and understand the more commercial etiquette.

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