摘要:商务英语函电在对外贸易中为双方沟通交流搭起了桥梁,准确地传递双方的各类相关的商务信息。本文主要从商务英语函电的特点、功能、及其在对外贸易中的作用等方面进行了讨论,并列举了大量例子进行论述,使从事对外贸易活动的人员获取更多关于商务英语函电的知识,使其在对外贸易活动中能够熟练地进行交流。
e includes many aspects, like market regulations, tax collection, customs declaration and trade disputes arbitration etc. In general operation process, the enterprise must separate these related units, and this behaviour will surely cost a lot of manpower, time and material resources. Doing business and managing in foreign trade paperless need Business English correspondence. Enterprises that engaged in import and export business can deal with electronic data and document relevant to bank, insurance, tax and transportation directly through the internet. At the same time, enterprises can deal with part of the settlement and claim online, which greatly saves time and money during the transaction process.
Enquiry, offer, counteroffer and acceptance are the four important stages in doing business in foreign trade. To some extent, these four stages are all done through business English correspondence. Below is a sample of offer:
Dear Sirs,
This time last year you placed an order for type BS362 12-volt sealed batteries. This is discontinued line which we had an offer at the time. We now have a similar product on offer: Type CM233. It occurs to us that you might be interested. A descriptive leaflet is enclosed. We have a stock of 950 of Type CM233 which we are selling off at GB£28 each. We can offer a quantity
discount of up to 15%, but we are prepared to give 20% discount for an offer to buy the complete stock.
We are giving you this opportunity in view of your previous order. We would appreciate a promote reply, since we will put the offer out in the event of your not being interested.
Yours faithfully,
(Xiong, 2009: 37)
Analysis:
This correspondence is an offer. Simply speaking, an offer is the reply made by a seller to the enquiry by a buyer. It must be sent to the offeree and it must give an undertaking that all essential terms are clearly definite. It has also been the practice that a seller voluntarily makes an offer without waiting for an enquiry to his regular customers and new customers who may have interest in his products.
3 Functions of business English correspondence to international trade
Today almost all the business communities recognize the significance of essential communicating skills, for all business activities rely on satisfactory exchange of information. Among the several communication tools, business English correspondences remain an indispensable part of business communication. Without them, much of the ordinary activities of business world would be impossible. They are used to sell products or services, consult and negotiate, and serve a variety of other business functions and have their own superiorities.
3. 1 It can be necessary for any individual and states in international trade
We are now living in the age of interdependence and economic globalization is the world tide, the four factors of production such as capital, labor, information and technology can flow freely among different countries in the world, any country has to take part in international labor division to maximize its profit. Any country can not fully develop its economy, if it is isolated by the international community. International trade is prevalent and necessary in this world.
3.2It can seek new clients and improve the links between the two countries
International communication is of great convenience with the
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