英语论文网

emergence of business English correspondence. With the help of English correspondence and network, foreign trade enterprises can get their potential customers and enable them to get in touch with the clients in just a few minutes. The long-term business relationships with their customers can be established after inquiry and mutual communication. Therefore, the enterprise will have more and more customers which directly results in more business transactions. Then their relations will grow much stronger step by step. Once you have established your customer base, it will become quite simple and convenient to contact with your customers. You can always know your customers’ needs, solve their problems and deepen the understanding between the two sides through the business correspondence. When a foreign trade salesperson meets some problems in the method of delivery or any other links, he or she can immediately contact and negotiate with each other to find a solution to go on. And keeping in touch with customers can get their first hand information , deepen the relationships between the two parties and create a solid foundation for their future cooperation. Below is a sample of an English correspondence on seeking for new client:
Dear Sirs,
Through the courtesy of our commercial counselor’s office in London, we come to know the name and address of your firm. We notice that you are interested in doing business with China.
Our company specializes in exporting metal and mineral products to various foreign countries. We wish to enter into business relations with you by the commencement of some practical transactions.
To give you a general idea of various kinds of our product available now for export, we are enclosing here a catalogue and a price list for your reference.
Should you find interest in our items, kindly let us know. We shall be pleased to give you our lowest quotations upon receipt of your detailed requirements.
We look forward to receiving from you specific enquiries.
Yours sincerely,
（Teng & Xu, 2008: 38）
Analysis:
When conducting foreign trade activities, it is a vital step to establish business relations and promote goodwill with prospective dealers. This is a letter of seeking foreign trading partner. Such letters often begin by telling the receiver the following:
1) How and where he gets the name and address of the receiver’s company.
2) His intention or desire of writing the letter.
3) The lines of business handled in his company.
4) The reference as to his company’s financial status and integrity.
（Teng & Xu, 2008: 36~37）
3.3 It can improve foreign trade work efficiency and reduce cost
It is not only an efficiency way to improve the workload, but also an efficient way to reduce the cost or waste without knowing the exact detailed information. Classification, filing, time-consuming force, largely improve the working efficiency which due to the new technology to transmit the information in the mode of business correspondence. On the contrary, traditional way of communication in foreign trade with traditional letters and telegrams are slow and have a great possibilities to get lost, so it may cause a large number of relevant information and documents need to arrange, classify and archive tedious process. The time for waiting the response of the customer is long, and this makes the work efficiency is very