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摘要:在对天津银行的发展战略进行制定之前,首先要对天津银行所面临的外部环境和内部条件进行分析,因为这是科学进行战略选择的基石。一般而言,一个企业所面临的外部环境包括政治法律环境、经济环境、社会文化环境、科技环境、行业竞争环境等,所面临的内部条件包括企业内部组织结构、人力资源状况、财务状况、产品状况等,这里重点对天津银行所处的宏观经济环境、行业竞争环境、组织结构、人力资源以及财务状况进行分析。
天津是中国四个直辖市之一,有超过1000万人居住和生活在这一地区,市中心距北京137公里,是著名的国际港口城市和生态城市。它位于环渤海经济圈的中心,是中国北方最大的沿海开放城市、近代工业的发源地、近代北方最早对外开放的沿海城市之一、我国北方的海运与工业中心。
Tianjin is one of the four municipalities of China, with more than 10 million people live and living in this area, 137 kilometers away from Beijing city center, is a famous international port city and ecological city. It is located in the center of the Bohai Economic Rim, north China's largest coastal open city, the birthplace of modern industry, modern first opening the northern coastal city of north China's maritime and industrial center. As has China's fourth largest industrial base and the third largest foreign trade port city, Tianjin Binhai New Area development since 2006 as a national policy, re-embarked on a rapid development path. Past five years, in the Tianjin Binhai New Area development, driven by the rapid growth of Tianjin's economy, for example in 2010, according to preliminary accounts, and by the National Bureau of statistics assessment validation, 2010, Tianjin's GDP reached 910.883 billion yuan, an increase of 17.4% over the previous year, this is the first time since 1985 exceeded 17 percent, an increase of ranking first in the country; Meanwhile, Tianjin urban and rural residents' income growth was faster: where urban residents per capita disposable income of 24,293 yuan, an increase of 13.5% over the previous year to speed up 3.3 percentage points; rural per capita net income of 11,801 yuan, an increase of 10.5% over the previous year to speed up 0.1 percentage points. More importantly, in the state preferential policies and Tianjin geographical location with the support of a large number of advantages of Tianjin entities industries have been developed, such as electronic information, automobile, petrochemical, bio-medicine industry has become a pillar industry in Tianjin . Development and growth of the real economy, the financial sector is the development of Tianjin provide important economic support and huge market demand, which has become a considerable force in Tianjin Development Bank.
随着滨海新区的开发开放,天津市已基本形成了以中央银行(中国人民银行天津分行)为核心,以国有商业银行为主体,区域性商业银行、农村合作银行、外资银行并存,功能齐全、形式多样、分工协作、互为补充的多层次的银行机构体系。