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ften draw strong emotional reactions. The competing objectives or values may both be ethical in nature, as in the conflict between loyalty to a friend and duty to report that friend's unlawful behaviour. Alternately, one of the competing values may be ethical (e.g., the desire to help a person in need or in danger) while the other is pragmatic (e.g., financial prudence or self-protection). In either situation, a moral or ethical conflict more than other conflicts often has a strong emotional component. One of the challenges decision makers face in such situations is the need to integrate their emotional reactions to different choice options with their cognitive evaluations of the possible or expected outcomes of these options. Following this definition of an ethical decision, ethical or moral decisions do not simply constitute a specific content domain of decisions that parallels and complements other content domains such as financial decision making or recreational decision making(Weber, Blais, & Betz, 2002). Instead, ethical decisions can occur in any substantive content domain; putting it differently, many decisions across content domains include ethical aspects or considerations. The factors that contribute to whether a specific decision is being construed as an ethical issue or a health or financial issue are themselves an important topic of experiential investigation that have implications for the ethical training and Education.

Morality can be defined as a system of judging acts in light of an ideal or a code of conduct. Moral judgments involve judgments about what somebody (either the decision maker or another person) should do in a certain situation. Haidt (2001) defines moral judgments as judgments about the actions or character of other people, using as a standard of comparison the moral prescriptions and ideals of one's culture or subculture, which are frequently formalized in written or unwritten codes of conduct. Most scholars agree that moral or ethical decisions need to be intentional and in response to a sense of obligation that is shaped by an ideal. (Blasi, 1987)

Mainly there are four types of psychological processes when behaving morally.

interpret the situation in terms of the actions possible, and the effects of these actions on the self and others;

judge which course of action is morally right;

give priority to what is morally right over other considerations;

demonstrate the strength and skills to follow through on the intention to behave morally.

(L.K Trevino, 1992)

Here is a good example explaining above facts.

A woman called Shani works for a company that treats people simply as a means for making profits. Customers are appreciated and engaged solely for the purpose of adding to the bottom line. She has found it difficult to find other employment, and has a family to provide for - one of her highest values. One day Shani is pressured by her boss to increase her performance ('get more customers using any means possible') or she will be terminated. The conflicting values for her are:

Providing for her family;

Providing an honest day's work for an honest day's pay;

Valuing people over profits. At this point she is clearly faced with a moral dilemma.

The dilemma was not quickly or easily resolved, but here is what Shani di