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d;

§ She made a decision to never violate her second and third values. In her mind people always come before profits. She also wants to be known as a good employee with a strong work ethic who works hard and gets the job done. She made a conscious decision to do her best in fulfilling her bosses instructions (i.e. get more customers) without violating her value of people over profits. Her production improved as she worked harder and she knew she was contributing to the organization in ethical ways.

§ She also stepped up her job search. That day she came to the realization that the company's values and hers did not mesh. She knew that she would have to change venues in order for her to be able to feel comfortable in her work while providing for her family. Today she does a similar job for a different company, and loves it. In her job search she made sure she asked important questions about how the company's values would fit with her own. In her new company she is able to be productive, value the customer over company profits, and provide for her family.

2.5 Organisations encourage ethical behaviour

As an airline company directors and employees in Jet Airways should attempt to promote ethical behaviour and to encourage employees to report evidence of illegal or unethical behaviour to appropriate Company personnel. It is the policy of the Company to not allow retaliation against any employee who makes a good faith report about a possible violation of this Code.

Suspected violations of this Code may be reported to the Chairman of the Board or the Chairman of the Audit Committee. All reported violations will be appropriately investigated. When in doubt of the best course of action in a particular situation, employees are encouraged to talk promptly to their supervisor, managers or the Head of Human Resources. Employees are expected to fully cooperate in internal investigations of misconduct.

(Jet Airways Sri Lanka, 2006)

Patients, consumers, doctors and governments want to use medicines from companies that they trust. Therefore, ethics policies require all GSK employees to meet the highest standards of ethical and legal compliance in their work. Company has led efforts to create the first Marketing code for the Sri Lanka Chamber of the Pharmaceutical Industry based on the IFPMA Code. These are some of the policies they conduct to encourage ethical behaviour;

GSK's 12,000 managers completed self-certification confirming that they comply with our Code of Conduct.

All new sales and marketing staff in the US completed ethics training and over 9,000 existing staff received two hours of annual refresher training.

Employees are encouraged to seek help and to report any concerns or suspected cases of misconduct. They can do this through their line management, our network of compliance officers, or through our confidential Integrity Help lines.

(GlaxoSmithKline, 2007)

2.6 Rights and responsibilities of employers and employees

Employers and employees have responsibilities to each other where they should also expect their rights to be upheld. These rights and responsibilities relate to areas such as Health and Safety, the provision of Terms and Conditions of Employment, Equal Opportunities and the right to be paid a Minimum Wage. The Health and Safety at Work Acts