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In 1980's, some new approaches developed with the growth of media in Korea. These new approaches extended the application of imperialism domination to the field of communication technology.

However, this was also criticized by researchers, (Tomlinson, 1989 ; Friedman, Pieterse Hall) according to whom the information was not exchanged unilaterally. The imperialism theory was then replaced by globalization, which promoted a greater understanding of diverse cultures. (Friedman, 267. Pieterse also argues that the impact of non-western culture on west should not be ignored (Pieterse, 307~9). The growth of global television in 1990's contributed significantly to flow of information from Asian economies to western economies. (Barker, 1999). As the media in Asian markets grew, western TV programs were imported to these nations while at the same time TV programs of these nations were exported to western countries. Therefore Chan (2000) addressed that China could be a centre of this unique mass cultural expansion in Asian regions.

2.9 Factors Supporting the Korean Wave in China

There are many contextual and textual factors that are thought by researchers to have facilitated the rapid expansion of the Korean wave in China. Contextual factors are all those which consist of the wider aspect of Sino-Korean relationship as well as the various changes in China which helped in the diffusion of Korean culture in China. These factors include the relationship between China and Korea, the cultural exchange in Asia, the reforms in the Chinese culture “industry” and the Chinese audience. On the other hand, the textual aspect has more to do with the strength of the Korean drama and includes factors like the similarity between the cultures of the two countries (resulting in an emotional involvement) and the fact that the Chinese audience see the Korean cinema as a mixture of traditional values with modern style, which adds to its appeal.

2.9.1 Contextual Factors

Contextual factors consist of wide aspect of Sino-Korean relationship as well as varied changes in China, which supported the diffusion of Korean culture in china.

Sino-Korean relations and cultural exchange within Asia

There have been historical and geographical connections between China and Korea. The relations between both the countries have been strained since the communist regime. However in 1992, diplomatic relations improved leading to superior economic and cultural ties. Due to its open policy, china has always permitted the expansion of foreign culture in its region. Many cultures like Japanese, and Taiwan were imported to China. By 1990's, Korean culture also started spreading rapidly in China. China has been a hub of Confucianism for many years.

Socialist culture was not a source of satisfaction for Chinese people.

Western culture was also not popular among Chinese people. They did not accept Japanese culture as well, and the roots of these sentiments were embedded in histo本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。