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rical Japanese invasion of china. It is believed that Chinese people were looking for their identities when Korean culture was introduced in China. Chinese people had anti-Japan and anti-war sentiments but no anti- Korea sentiments existed. In fact Korean culture was perceived as a favourable culture, with a lot of talented people.

Chinese cultural industry

The cultural market of China has always been highlighted due to its open policies. These types of policies and reforms could another factor of Hallyu. The objective the cultural policies have been social and political, rather than the economic. Chinese cultural industry was controlled by the government for a number of years. Broadcasting stations operated according to states decisions. When open policy was declared, media companies increased, channels expanded rapidly and so did the demand of contents. The political control over broadcasting activities is significant, but Chineseaudiences look for more fun and empathy from the TV programs (Hu, 2001).People wanted to see different kinds of TV programs. Previously, programs were imported from socialist countries but now imports are from Asian countries as well.

Audience

Although Chinese cultural industry existed for many years, but the quality and content of the channels was not of satisfactory level. Mass culture of china had lower sound and quality image as well. Therefore Chinese young audience was not contented with the poor cultural dramas and movies. They had no interest in socialist or the western culture. Apart from the aspiration of young audience to have their own strong mass culture, the family structure in china played an important role in making young people the main consumer of mass culture. Since 1970, there has been a one child policy. This meant that the only child was the main centre of attention and was called ‘little emperor' (Ministry of Culture, 2002).This generation have diverse knowledge about the world due to increased media influence. They ask for comfortable enjoyment (Kim, 2002: 45). They look for modern mass culture and follow the media stars; thereby their identities are a lot different from traditional and the classical culture. So this generation found Korean media ad culture to provide what they wanted. A lack of entertainment which existed previously was felt no more. Young people of China now expressed their identities by relating to Korean dramas and movies. A ‘Hanryu street' was developed by Chinese audience in Beijing, which was a reflection of their active involvement rather than passive reception (Kim, 2002: 51~52).

2.9.2 Textual Factors

Cultural similarities and audiences' emotional involvement

The broadcasting of TV programs is also affected by the cultural and economic factors. In Asia, people prefer to watch local programs (Richard 1998), and the cultural factors determine which programs will be most viewed in Asia. Korean dramas became a source of entertainment for many young people in Asia due to their cultural factors. According to Iwabuchi, the cultural exports of Japanese have been restricted to products which we本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。