values and other psychological component elements. As entrepreneurs are committed to the particularity of their management and operations, it often requires entrepreneurs to have different mental conditions with ordinary people. What kind of mental condition is necessary for becoming a qualified entrepreneur? This is precisely the central issue for psychological Entrepreneur Institute to address, these qualities include:
(1) Characteristics of self-consciousness. Self-confidence is the first psychological element of entrepreneurs, those who lack self-confidence can not become entrepreneurs.
(2) Characteristics of temperament. Modern management practice shows that an entrepreneur's temperament has an important effect to his business performance and communication with employees.
(3) Personality traits. A real entrepreneur should have strong, decisive, resolute and cheerful personalities.
(4) Emotional features. A entrepreneur should have rich rational colors emotionally; practice in entrepreneurial activities and management activities relying on his rational mind, he should keep a cool head both in good times or in the face of adversity.
2. Moral quality
Entrepreneurs’ moral quality is the traits about ideas, acknowledgments, characteristics from entrepreneur behaviors, working styles; the moral quality takes the lead. During the process of effective organization, guide and encouragement to enterprise workers, entrepreneurs’ moral quality plays a key role. Entrepreneurs with good moral qualities include good social moral quality and business management quality. They should be responsible for social security, harmony, civilization, and development; in enterprise management activities, entrepreneurs have to consider economic benefits as well as social benefits. On the other hand, entrepreneur business management morality is a special requirement for entrepreneurs in operating management activities; it involves various codes of conduct and
guidelines in the management activities of entrepreneurs.
3. Knowledge Quality
Entrepreneurs’ knowledge quality plays a significant impact on business activities of enterprises. Entrepreneurs must have good knowledge quality to compete complex management activities, which has been recognized by most management theorists, it also be validated by the practice of industrialized powers. Therefore, what kind of knowledge quality should have for those entrepreneurs? Generally speaking, we can get general frameworks of entrepreneurs’ knowledge quality from fields of knowledge that entrepreneurs involved in their received formal and professional education, they include three categories of knowledge, that is, management philosophy, science and technology and social science knowledge.
(1) Management philosophy knowledge. Outstanding entrepreneurs should learn and master management philosophy knowledge, and apply it to their own management activities.
(2) Scientific and technological knowledge. This is always the basic requirement of entrepreneurs’ knowledge qualities, as business management not only has obvious economic and social nature, but also has powerful technology feature.
(3) Social scientific knowledge. This is a comprehensive class issue. Economic
history shows that it can not solve problems faced by entrepreneurs only in command of knowledge about economics and management science; they must also have s
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