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马来西亚毕业论文:Osim品牌研究 [18]

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-05-30编辑:felicia点击率:30052

论文字数:11060论文编号:org201505260006533996语种:英语 English地区:马来西亚价格:免费论文

关键词:

摘要:这篇论文主要介绍OSM品牌的品牌价值及市场营销方式,希望大家通过这篇文章的阅读能够深入了解市场营销相关知识。

ernational Ltd, the marketing department is responsible for ensuring that messages and images are delivered consistently by every member of the organization.


Brand Management Department


Branding is a process of using names and symbols, like coca-cola or McDonald's golden arches, to communicate the qualities of a particular product made by a particular producer. Brands are designed to signal uniform quality; customer who try and like a product can return to it by remembering its name or its logo. The aim of brand management is to create a brand that will build this long-term relationship - an unshakeable bond - between the company and its customers.


OSIM is the most trusted brand and they had changed their old logo which already used for 15 years to a new one which cost over billion.


Customer Service Department


Customer service duties are carried differently in terms of product, company and service. Some examples of customer service duty are answering phone calls on customer inquiries and questions about a product, customer account service information, billing information, ordering product and services or purchasing an item. Mostly customer services are involved in Telemarketing.


The main purpose of customer service duty is to take care of customer after they purchase a product and also to provide information on the product. it needed in order to create a good customer relationship in order to improve the sales of the company by having the customer to stay on the product.


International franchise


A simple definition of franchise is Chain stores. It is used to distribute goods widely, avoiding liability and investment over the chain. Some examples of famous franchise are MacDonald, subway, Seven-eleven and many more. Names of these companies can be found worldwide. Franchising is differentiate into 2 parts one which is the franchisor meaning the head or the investor or distributor and franchisees the chain stores. The success of the franchisor depends on the franchisees. This is because franchisees have greater expectation of reward in terms of investment compare to a direct employee, franchisees have higher stake in the business. As practiced in retailing, franchising offers franchisees the advantage of starting up quickly based on a proven trademark, and the tooling and infrastructure as opposed to developing them. In OSIM International Ltd is available to everyone once they achieve a standard level.


Finance and Accounting Department


The financial department is responsible in handling the financial aspect of the company balance sheet, profit and loss account and other accounting books of the company while the accounting department strives to help the small business owner save time, money and frustration. It take on the hard bookkeeping tasks from full cycle accounting to project work, payroll to annual informational tax form prep; in this way, it makes us can concentrate on the more important tasks, like growing the business and increasing income.


A good accounting and financial management helps keep the business u论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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