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马来西亚毕业论文:Osim品牌研究 [19]

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-05-30编辑:felicia点击率:30115

论文字数:11060论文编号:org201505260006533996语种:英语 English地区:马来西亚价格:免费论文

关键词:

摘要:这篇论文主要介绍OSM品牌的品牌价值及市场营销方式,希望大家通过这篇文章的阅读能够深入了解市场营销相关知识。

nder control; it also provides the owners, management and others with the information and the confidence to make the bold decisions and take the opportunities to help the enterprise grow.


Sales Department


Sales department is responsible to package, advertise, and promote the product once the new product is release or designed by the production department marketing. Sales are also responsible for persuading the consumer to purchase the end product, manufactured through marketing's research. The Sales Department's selling strategy could involvemail shots, travelling sales representatives, telephone sales and devising the sales interview. In OSIM International Ltd, all sales assistants are in order to achieve their target by permanently.


Information Technology


Information technology or IT in short form consists of computer software, information system, computer hardware, programming languages and data construct. Any media distribution is considering a part of IT. In a company, IT performs 2 specific tasks such as IT discipline and IT competencies. Such task is separated into installing application or software to designing a complex network system to store information data base. Task such as Data management, engineering computer software, Networking and software design are perform by IT profession as well. Functions such as renders data, information or any visual format is consider as an Information Technology.


Operations


Operation can be defined in words such as function or instruction. While in business operation it is divided in to 2 parts. One which is the Manufacturing operation and other is Operation Management. In Manufacturing operation Functions as Human resource, Information technology, Maintenance, Supply and distribution, safety and health, emergency respond and other infrastructure departments. The second operation in business operation would be Operation Management. In operation management, it is concerned in Managing such as overseeing a problem, Designing and redesigning business operation in production of goods or services. This operation is to ensure an efficient business operation by using as little as resources needed and also effectiveness.


Research and Development


The aim of research and development is to improve existing products, create new and better products, improve production methods, and create effective processes. This will enable the organisation to reduce costs, increase profitability and remain ahead of the competition. As not all research will lead to new/improved products/processes companies will need to allocate a specific portion of their budget to research and development activities.


Product Development


Product development is an important department in a company. Developing a new product is to expand or diversify product lines, in OSIM International Ltd, all products' name started with U. Example like uDivine, uKimono and uSoffa Petit and etc. Product development is a long and expensive process, and many firms have research and development (R&D) departments for exploring new product possibilities.

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