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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-05-30编辑:felicia点击率:30049
论文字数:11060论文编号:org201505260006533996语种:英语 English地区:马来西亚价格:免费论文
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摘要:这篇论文主要介绍OSM品牌的品牌价值及市场营销方式,希望大家通过这篇文章的阅读能够深入了解市场营销相关知识。
Furthermore, OSIM, which first ventured into the Taiwanese market in 1987, has also submitted an application for the offering and listing of 85 million Taiwan Depository Receipts (TDRs) at a temporary indicative offer price of NT$20.80 per TDR. Poised for completion in mid April 2011, this move will undoubtedly lead to a greater significant presence of its business in North Asia. Meanwhile, the estimated proceeds from the aforesaid dual listing of NT$1,768 million has been earmarked by OSIM for the developing of specialty retail outlets for personal care and sports-related products so as to expand the scale of its business in China. OSIM are also searching for brands and companies to take over as part their measure to consolidate its position as Asia's leading brand for healthy lifestyle products. Such measures were taken by OSIM as it plans to increase its range of healthy lifestyle products. These were the plans for OSIM for its future business activities. “A man who does not plan long ahead will find trouble at his door”, by Confucius. Planning the future of a company is very vital for its long term sustainability.
Conclusion
In brief, this report has covered the background and history of the company, ethics practices of the company, examples on how widely was IT used in the company, 4Ps analysis, competitor analysis , SWOT analysis, organisational chart, functional areas within the company, and the company future plans. After much research has been done about OSIM, we as a team conclude that OSIM is considered quite a successful business. This is because OSIM has already become Asia number one brand when it comes to health and wellness industry. The company has come out with very good strategies and it was carried out properly and extensively. Code of ethics and guidelines were set by the management level and it was strictly followed by top management level down to even most junior employee. OSIM target audience is those who seek a healthy modern lifestyle and also those in middle to higher income group.. The top management of the company are comprised of highly capable and experienced people which reflects the success of the company.
Throughout the entire project, we found out that OSIM has many other key subsidiaries and one key associated company and also another one joint venture. This shows that the company has grown its business till very big. In addition, the company has practiced good ethics to the customers, employees, suppliers and the company itself. Good ethics has brought the good image to the company. Thus, OSIM are very well received and acknowledge by the people. It also leave OSIM with a very good reputation which can incorporated as the company strength and marketing strategies.
Furthermore, the Information Technology used by the company has brought a lot of advantages to them especially in terms of operating cost. IT helps the employees to perform their work more efficiently and effectively. By engaging itself into E-commerce has given the business a greater chances in reaching more potential customers as the e-commerce has no geographical boundaries as well as the internet usage globally is on t本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。