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B2B中的供应链管理:supply chain in B2B [4]

论文作者:英语论文网论文属性:作业 Assignment登出时间:2014-04-14编辑:yangcheng点击率:11715

论文字数:2098论文编号:org201404112144231252语种:英语 English地区:加拿大价格:免费论文

关键词:SCM供应链管理B2B销售Relationship MarketingSupplier performance

摘要:本文主要介绍了DELL集团充分利用供应链管理,使企业进行零库存和个性化定制的功能,给企业在剧烈的电子商务竞争中带来了巨大的优势。DELL是电子商务网上销售电脑的巨头,SCM管理是十分行之有效的。

y Day Low Prices.


Quality Assurance through Testing: Wal-Mart’s primary goal is customer service/satisfaction guaranteed. As part of continuing effort to ensure product quality and reliability, Wal-Mart employs some independent third party testing labs to provide a safety net test on products, e.g. food, children's products, apparel, home and pharmacy. It is a rule to Wal-Mart to test products at its discretion to ensure they comply with the highest safety standards which set by state and federal government statutes. It performs comparative testing for competing products. Wal-Mart usually would ask ITs pArtners to arrange with these testing labs in advance of shipment. Customer safety is paramount to Wal-Mart. Therefore, it is very significant to provide customers a safe quality purchasing experience with the products Wal-Mart.

Industry Knowledge and Integrity: Wal-Mart committed to buying and selling products more efficiently than anyone. It wants customers to know that the quality of Wal-Mart’s merchandise can be trusted and products are under low prices every. In order to accomplish this, Wal-Mart asks its partners to knowledge the industry and each product or service to Wal-Mart. It also enquires frequency of communication and high integrity from each of partners so that Wal-Mart can serve its customers much better.


Transportation Logistics : Partners should inform Wal-Mart of ready loads through the “Backhaul Betty” system, which is an interactive telephone voice-response system. All suppliers can access a copy of Wal-Mart’s Supplier Information Manual in Retail Link® (once a supplier number is issued), which contains detailed information about purchase order numbering conventions, distribution center locations, shipping requirements and other useful data. It is the supplier’s responsibility to abide by the terms and conditions of this document as also specified in the Supplier Agreement. In addition, all suppliers provide detailed load forecast information to Wal-Mart’s Corporate Traffic office to facilitate transportation in exceptionally heavy shipping seasons, thus Wal-Mart can plan its delivery schedule and notify its retailers in time.


Security Source Tagging: Wal-Mart strongly commits to take through Source Tagging. Source Tagging is the procedure of incorporation any disposable anti-theft labels into merchandise in manufacturing, packaging, or distribution. These labels are called Electronic Article Surveillance (EAS) labels. All products must be tagged, and authorized by a Source Tagging Lab.


Those above assessments are not only facing Wal-Mart’s suppliers, but also suit to Wal-Mart’s stores and retailers. For example, Wal-Mart asks its retailers to have abilities of understanding industry and market information. Wal-Mart’s warehousing and distribution are very famous in the industry. Based on this, its warehouse management and tracing system are all operated by IT system. That is one of reasons why Wal-Mart’s supply chain solution is so successful in retailing industry. In B2B campaign, if Wal-Mart can not use its IT system to monitor and supervise its situation of warehouse and transportation, its commitment of delivery just in time would have no chance to become true. Management in Wal-Mart’s supply chain is the most significant process.

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