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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2013-04-18编辑:hynh1021点击率:6489
论文字数:14500论文编号:org201304182038251888语种:英语 English地区:澳大利亚价格:免费论文
摘要:本文以认知语言学理论中的概念隐喻作为理论框架,以往对商务谈判的领域的研究主要注重谈判策略的研究,针对商务谈判话语的研究还远远不够,本论文主要针对商务谈判的中英文话语中概念隐喻进行研究。
1.2 Research Objectives研究目标
Successful negotiation could bring more business opportunities and furtherdevelopment to business enterprises and companies. As we all know, effectivecommunication in business will have a positive impact on company’s benefit, thestudy of metaphors in business communication and business activities from cognitiveperspective would be a necessary topic, and this thesis will focus on the businessnegotiation with the aim to help negotiators understand each other better and givesome implications to the teaching of International Business Negotiation.In brief, the design of this thesis attempts to make comparative study ofconceptual metaphors in English and Chinese business negotiation discourses and toaddress the following two questions:(1)what are the typical metaphor types in English and Chinese businessnegotiation discourse?(2)what are the similarities and differences as typical metaphor types in Chineseand business negotiation discourses are concerned?
1.3 Structure of the Thesis论文结构
This section is to introduce the structure of the thesis which consists of sixchapters. Chapter one serves as a general introduction of the thesis, mainly focus onthe background of the study and research questions. In Chapter Two, a literaturereview regarding previous studies of metaphor in economic discourses abroad and athome. Chapter Three provides the theoretical framework which includes thephilosophical basis of conceptual metaphor, the nature of conceptual metaphor,Working Mechanism of Conceptual Metaphor, the classification of conceptualmetaphor and the main characteristics of conceptual metaphor. Chapter Four, the coreof the thesis, focuses on comparison and contrast between English and Chinesebusiness negotiation discourse in terms of use of metaphors, Research methodologywas introduced, the differences and the similarities in typical types of metaphor wereconcluded and summarized. In Chapter Five, implication for the international businessnegotiation teaching and the teaching strategies are suggested with hope to arouseteachers and students’ attention to the metaphor in International Business Negotiation.The final part of the thesis, Chapter Six, is presented by a conclusion of the thesis,including a summary of findings, limitations of the research, moreover, suggestionsfor the future study of this subject.
Chapter Four Comparison and Contrast between ...................................... 31-51
4.1 Methodology ......................................31-32
4.1.1 Data Collected for Study ...................................... 31
4.1.2 Data Treatment ......................................31-32
4.2 Taxonomy of Metaphors Identified in ......................................32-33
4.3 Typical Metaphor Types in Business Negotiation ...................................... 33-49
4.3.1 War Metaphors ...................................... 33-36
4.3.2 Journey Metaphors ...................................... 36-39
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