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The artwork in Bauhaus inspired Advertising was also much different than that of the Victorian or Arts and Crafts style, as Bauhaus pieces often featured more contemporary and simple art that used unique angles to create a different style. The artwork was more inspired by modern art and expressionism, with less regard for detail and more emphasis on emotion or message (Snider, 1996). The Bauhaus artists such as Josef Albers and Lyonel Feininger created pieces which are considered modern and experimental in nature. Their art shunned realism in favor of abstract shapes and compositions.

The Bauhaus style of design often features strong visual communication which is through the use of harmony, color balance, balanced layout, and sharp geometric lines and shapes. The elements can be seen in many pieces from the era, as well as in many designs still today. One example of Bauhaus design being used today can be found in Obama’s campaign in 2008. He used a Bauhaus inspired design for a poster which advertised that he would be in Germany. The poster can be seen to the right. You may notice that it contains all of the elements mentioned above to create a composition which is reminiscent of Bauhaus design.

In my opinion, the aspect of the Bauhaus that separates it from other movements and schools of thought in design is the longevity of their ideas. The Bauhaus style of design is still relevant today, and it also influenced other following movements that dominate the world of advertising today. The Bauhaus was a precursor to the later Swiss styles of design which also frequently uses san serif fonts, clean and simple designs and white space to create visually appealing compositions. The relationship between the German Bauhaus and the Swiss design movement is well documented in literature and on the web (Smearedblankink.com, 2010). The sans serif fonts developed by the Bauhaus and specifically Herbert Bayers were part of the inspiration and idea for the geometric shapes found in later fonts such as Helvetica. These fonts are widely used in today’s society and are commonly found in corporate logos, street signs, buildings and more (Meggs, 1998). You don’t to go any further than the closest city to begin realizing the Bauhaus’s influence on today’s society from architecture to art. The Bauhaus’s approach to modern design is also evident in modern advertising, in the style of typography, art direction and overall approach.

Very few design movements have had the lasting impact which the Bauhaus has had. In the modern world of advertising, the Bauhaus’s emphasis on copy and type and function of the overall design is still prevalent. Designers are constantly utilizing type creatively to keep their advertisements interesting. In a world where so many things are vying for our attention, creativity and functionality are key. Advertisers must strive to create media which is not only interesting but that is also clear and serves a purpose or function. An advertisement can feature fancy artwork, but if it is not s本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。