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erving some key function in the message that it is trying to deliver, it could be viewed as pointless. These ideas were key in the Bauhaus school of thought.

 

The Bauhaus believed that they could create an almost universal design style that could be appreciated and understood based upon its functionality (Barringer, 2009), and this has been accomplished to some degree. The Bauhaus style is well appreciated in most parts of the world, and it also greatly influenced the modernism movement which is used widely used in the corporate world, for city signs, for logos, and in art.

 

However, not everyone loves the Bauhaus style of design. Many have criticized it for being too impersonal, corporate and even lacking a sense of humanity as seen in the recent ad from Saab seen to the left. The ad takes a slight jab at the Bauhaus by saying: “A modernist maxim was that a house is a machine for living. While efficient, this strict form-follows-function approach can lack a degree of humanity. The Saab school of design considers the emotional needs of people as well.” The Bauhaus style of design is very calculated as intended by its founders, which accounts of this “lack of humanity”. The Bauhaus style does not utilize organic forms and style which many people perceive as humanistic elements.

 

Regardless of these criticisms, the Bauhaus style of type is still very prevalent in much of today’s advertising, their art direction may not be as popular today, but the major principles on which the school was formed are still as important today. Walter Gropius reflected on design in 1962 when he stated “Our guiding principle was that design is neither an intellectual nor a material affair, but simply an integral part of the stuff of life, necessary for everyone in a civilized society. (Barringer, 2009)”

 

To the right is another example of the Bauhaus design principles applied to a modern piece done for the new Google Android phone operating system. It further shows that the art style of the Bauhaus is still being used today. You can see vivid colors, strong lines, color balance, harmony and angles which are all characteristic of the Bauhaus style.

 

Another example of Bauhaus design principles being applied on a modern design is the poster to the right, which is for a modernism exhibit at a museum. The ad is from 2009 so it is a fairly recent example these principles being applied. Many ads today use either elements of Bauhaus style or other styles that were in some way influenced by them.

 

The Bauhaus has also had influence outside of print design as well. They also contributed to the field of architecture. Ludwig Mies van der Rohe, who was an architect by trade, designed the campus of the Illinois institute of technology after he and other Bauhaus members had immigrated to the United States (Evans, 2004). Many urb本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。