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d communication technology, at present, the major new media includes network television, radio telephone, mobile media, and digital television in the modern society. The new media is not just a kind of technology but also change the way in which today’s public relations campaigns are carried out. New information and communication technologies, as this dissertation will analyze, tend to create a more interactivity, more integrated platform.

References

Dennis L. Wilcox and Glen T. Cameron, Public Relations: Strategies and Tactics (9th Edition), 2008, p57-62.

Fraser P. Seitel, Practice of Public Relations, The (11th Edition), 2010, p102-109

Thomas J. Stanley, Networking with the Affluentm, 2010, p133-157

Wilson Laurie J., and Ogden Joseph. 2010, Strategic Communications Planning for Effective Public Relations and Marketing, 2010, p61-106

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