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互联网时代——中小企业的发展契机

论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-06-01编辑:felicia点击率:8450

论文字数:12105论文编号:org201505261916586066语种:英语论文 English地区:马来西亚价格:免费论文

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摘要:这是一篇留学生毕业论文,主要简述了互联网时代的到来给我们的生活带来的巨大的改变,并分析了互联网时代对中小企业发展的巨大影响力。

当今世界,互联网信息交流是极为必要的,依据互联网的力量,跨国公司发展得越来越好,据统计,截止到2004年,全世界有8.88亿的互联网用户,预计到2007年,将增长到13.5亿年。在全球的网民中,亚洲排名最高,其次是欧洲和北美。亚洲网民的平均年龄是34岁,欧洲29.2,北美是24.9。世界上人口最多的国家和发展中国家如中国、印度、印度尼西亚和巴西已经预测,将有一个网民的小增长。互联网的使用和访问各国是不平衡的,本文就围绕互联网时代的发展展开,分析新时代互联网经济对世界各国各领域带来的巨大影响。


Impact of the internet adoption for small businesses in Malaysia


Introduction


The Internet


According to Hamil (1997) stated that the efficiency and effectively medium used for accessing, organizing, and communicating information is representing the Internet. The presence on the Internet in the advanced economies is establishing from multinational or domestic whether it's large or small (Duffy & Dale, 2000).


There are 888 million users of Internet for worldwide in 2004 and it is expected to growth until 1.35 billion by 2007 (eTForecast, 2004 &Internet World Stats, 2005). In the global online population, Asia rank the highest percentage followed by Europe and then North America with Asia is 34, Europe is 29.2 and North America is 24.9 (Internet World Stats, 2005). English is the main medium of instruction for the Internet and the online population is declining for its dominance in the Web while the Chinese and Spanish speaking users are lesser extent but the Japanese users are on the rise (Glreach.com, 2004). The world most populous and developing nations such as China, India, Indonesia, and Brazil has forecasted that there will be a little growth of the internet users (eTForecasts, 2004). Internet use and access is uneven across countries due to global reach as the population of internet users in South Korea is 63.3 per cent, Malaysia is 35.9 per cent, and Thailand is 12.8 per cent. The overall population internet users of these 3 countries just make up only 3.6 per cent of India population (World States, 2005).


According to Peterson et al (1997), the accessing to online market surveys, newspapers and journals, country and industry market research, trade lists of suppliers, agents, distributors, and government contacts in a large number of countries are the reasons of the firms' access to Internet. Internet can play a role as intermediaries between producer and users that mainly in collection, collation, interpretation, and distribution of information (Liang et al, 2004 & Quelch & Klein, 1996). Internet provides a flexible, reliable, and low-cost method if compared to other means of communication such as telephone, fax, and post (Poon & Jevons, 1997).


In the existing marketing activity, Internet is playing a supporting role (Hazel, 1996). The traditional dominance of fixed location stores will be replaced by a new retail format which is provided by Internet (Evans, 1996 & Van Tassel & Weitz, 1997). Internet is the means of communicating information about retail organization, products, and services (Bruno, 1997). In the US, retailer view the Internet as an emergence marketing communication tools that used to attracting new customers, penetrating new markets, promoting company's brand, and improving customer retention (Ernst & Young, 1997).


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