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xpenditure is a non-productive cost; its benefits are general and long-range, that is, it must discourage war in the next decade as well as in this one. Its scope of advice would include educational services as well as advertising, capital acquisitions as well as new products, and plant engineering as well as security.

Plan all foreseeable consequences of a product. Advanced technology permits the power to change to overwhelm the ability to foresee the consequences of change. Avoiding the opposite actions of intentions (recognized by the Greeks as the operation of tragedy) is extremely difficult. Good intentions are not enough: Labor-saving devices may contribute to unemployment and social problems; foreign aid may result in starvation for more millions as local agriculture cannot compete; and the environmental management of some species for sustainable yield causes the population to collapse.

The bank is determined to optimum corporate size and maintains it. As they perceive that after a point, growth results in inefficiency and non adaptability. Development, on the other hand, can continue for hundreds or thousands of years. A smaller size could mean more flexibility and faster response to local conditions. Recognize material limits. The global economy is probably too large already to be supported by the natural systems of the planet. Find an upper limit to the economy of scale. Accept limits to growth based on materials and on non-renewable or dangerous sources of energy. This should not limit development based on advancing technology and knowledge.

Another factor which the bank could focus on is to adjust corporate strategies to changing values. Smaller social and cultural groups have different and diverging values, so corporations are going to have to adjust to a diversity of values instead of to a monolithic standard. The structure of power is disintegrating, with information replacing things as wealth. The knowledge-driven economy is more decentralized and customized. This moves us towards customization of production and away from mass production. Change the shape of the corporation to a framework coordinating separate divisions sharing information. Each division could react much more quickly to market conditions.

MCB works to delineate a new information model of production in which the stages of a process (capital, materials, workers, design, advertising, selling) are simultaneous and synthesized. The conception of the product is extended from design (even customer contributions and design of working conditions) to aftercare, including ecologically safe retirement and disposal. The notions of efficiency and productivity are changing. Innovation and computer technology shortens product life cycles. Production diversity is increasing. Convert the information model to an understanding model. Information is just data without appropriate structure. Provide a structure and material base for understanding through communication, education, and training. Furthermore MCB promotes the principle of least effort, allowing the company to consume less, recycle, use longer, and avoid waste. Corporations could develop renewable energy sources. Conduct a complete series of audits, including an energy audit for every building. Reduce office costs through energy conservation planning. Use renewable energy sources. Energy and materials can be used and reused, flowing through the system. Cars are