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Improve your service function to help customers use your products more effectively

Develop a customer training function that trains the people who will use your products how to use them in the safest and most effective way

Develop new ways to easily customize your products to meet the differing needs of customers and will differentiate your products from the competition

Develop a new marketing campaign linked to a revised sales plan to communicate your message of cost effective benefits more clearly to potential customers.

If you find an opportunity to develop a new product that will further differentiate your company, form an internal team, set a time line and find available and affordable resources to help you get this done as quickly as possible

Use this competitive matrix as an internal sales training tool to help your sales staff and outside reps communicate your company's competitive advantage more clearly to customers

Use the matrix to find ways to improve your products or services when compared to your competitors.

Rating:

Rating in CPM represents the response of firm toward the critical success factors.

Highest the rating better the response of the firm towards the critical success factor.

Weight:

Weight attribute in CPM indicates the relative importance of factor to being successful in the firm's industry.

The weight range from 0.0 means not important and 1.0 means important, sum of all assigned weight to factors must be equal to 1.0 otherwise the calculation would not be consider correct.

Weighted Score:

Weighted score value is the result achieved after multiplying each factor rating with the weight.

Total Weighted Score:

The sum of all weighted score is equal to the total weighted score.

Final value of total weighted score should be between ranges 1.0 (low) to 4.0(high).

The average weighted score for CPM matrix is 2.5 any company total weighted score fall below 2.5 consider as weak.

The company total weighted score higher than 2.5 is consider as strong in position.

The other dimension of CPM is the firm with higher total weighted score considered as the winner among the competitors

What is critical success factors?

Critical success factors (CSFs) have been used significantly to present or identify a few key factors that organizations should focus on to be successful. As a definition, critical success factors refer to 'the limited number of areas in which satisfactory results will ensure successful competitive performance for the individual, department, or organization” .

Identifying CSFs is important as it allows firms to focus their efforts on building their capabilities to本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。