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Now we are going to put the this all in CPM(competitive profile matrix) and compare with the competitors and based on the result and can get the advantages over the competitors. So we are going to talk the best case scenario for the XYZ organization and compare with other two competitors (Time Warner and News Corp) to find the results.

As we can see from the CPM above, XYZ is rated pretty solid relative to its competitors. There are a couple of areas in which XYZ does not excel in such as price competition, and they do suffer from a slower growth rate, but they make up for it by excelling in areas such as service quality, customer loyalty, and company diversification.

When you're involved in a business that is considered a conglomerate it is hard to find that special niche or advantage because the business you are involved in is so large. Observing each company you can see that a lot of them have similar traits. Each are involved in business on a global scale, all of them have high name recognition through many assets, and all of them reached the position they are in today by staying in business by offering quality services and products. However if you do everything just mediocre, nothing too bad but nothing too good as well then you are going to be dragging a little behind. You can observe this by looking at News Corporation and CBS Corporation. While they do not have many categories rated a 2 or below, they still end up with the lowest scores because they do not have many 4's either. Disney and Time Warner on the other hand may have a few more 2's, but they make up for it by over achieving in other areas that have more weight on their success, and ultimately end up with a higher rating.

Conclusion:

It has now become clear that how the integration of two techniques (people technique & organizational technique) effected to achieve the better competitive advantage for an organization, here we mainly considered the key success factors as a important attribute, but for choosing this key success factors we analyzed many things, after that we considered conflict management is one of the best key success factor for an organization,

CPM is an important part of a firm's development of its strategy.Competitor's strength and weakness is much more important for any organization for better formulation of strategy for achieving the organizational goal , CPM also allows a firm to assess its own firm versus competitors and plan for what competitors' actions may be as a reaction to actions the firm may take.

A competitor analysis provides a firm with the knowledge to leverage its strengths and address its weaknesses and, conversely, take advantage of weaknesses of competitors and counter their strengths. Finally, competitor analysis also gives a firm a better understanding not only of the competitors but also their overall sector and where the emerging opportunities may be.