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tions of the sender or the receiver can affect the transmission of the message. Sometimes, overloading of information or lack of time also could be one of the barriers of communication. There are meant to be solutions to every problems, which goes same for the problem mentioned above. To overcome those problems, empathy is required. Empathy is basically a feeling of awareness, the intellectual identification with or vicarious experiencing of the feelings, thoughts or attitudes of another. In other words, it is an ability to understand what someone or the other party is experiencing and to take action to assist.

 

It is not what the transmitter says or intends to say, that is true or important, but rather, what the receiver understands to be true or important. If the receiver misinterprets the transmitter's meaning, it is considered as the transmitter's fault. There are basically roles of individuals for communication for the sender as well as for the receiver. First of all, even if everyone has their own perception, they should not refuse to listen or exchange ideas about the given topic just because their perception on the topic is not good. Good communication skill is required such as experience and knowledge. From the listener's or the receiver's point of view, good listening skills are required as well in a sense that the listener should concentrate when the speaker speaks and he or she should listen intelligently and catch the ideas whatever the speaker is trying to mention.

 

There are some common forms of communication used in everyday life as well as in hospitality and tourism industry such as verbal, non-verbal, written, representative aural and representation visual. Verbal form of communication could be communication through speaking unlike non-verbal, which is more on eye contact, body language such as postures and gestures. Written form of communication are communication made by letters, memos or even papers stick on the board to let the others be aware of the information. Representative aural or visual form of communication is also used in hospitality and tourism industry.

 

Conclusion (Question 1)结论（问题1）

 

Communication plays very important role in our life. Not only in hospitality and tourism industry but in everyday life, communication is necessary. Communication itself is so important that it cannot be missed in every industry and hospitality and tourism industry is not an exceptional. In order for the communication to be formed, there should be process to it which required 3 parts, as mentioned, transmitter, message and the receiver. The process will start from transmitter with the purpose of sending his or her idea by transmitting to a form of a message so that the receiver can get the meaning or the purpose of the message accurately and understand. It is also important role of the transmitter to actually choose the right and appropriate media of communication while sending the message to the receiver.

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