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Overview
Recently, relevant theoretical research on brand proposition and brand competitiveness has been very comprehensive and in-depth, but less 代写留学生论文empirical research certainly related to it, this paper through empirical research methods to study the relationship between brand proposition and brand competitiveness, it also explore the degree of the impact of brand proposition on brand competitiveness and hopes from the perspective of empirical evidence to substantiate and support relevant theoretical research and provide a Reference for the same types of researches.

1. Introduction
The authority of strategic system of competitiveness is Michael E. Porter (1997), the professor of the U. S. Harvard Business School. Michael Porter uses creative thinking to put forward a series of comprehensive methods and techniques about competitive analysis, which has provided a more comprehensive knowledge framework for understanding the competitive behavior and the guidance of competitive action. But his theory is confined to the source and cultivation of corporate competitive advantage: Porter emphasized the factors of two aspects: the cost and the difference, but the two factors belong to the direct competitiveness of enterprises’, in fact, there are still indirect competitiveness in the competitiveness of enterprises’, such as management, human resources, technical innovation, etc.
Any existing core competitive advantage of enterprises’, such as resources advantages, technical advantages, personnel management, Marketing advantage should be performed and transformed into enterprises’ competitive advantages of brand finally, only in this way can enterprises achieve sustainable survival and development in the fierce competitive environment of market economy and its long-term stability be ensured .Brand proposition means that an enterprise has the unique capacity which differs it from other competitors or enables it maintain its uniqueness in the industry and guide the development of the enterprise. （需要有reference做支持吧）This capability can display inherent brand quality, technical performance and improve services in the market competition.
Harvard's Scott B. R. and Lodge C. (1991)believe that, refers to in the fair competition of an enterprise with other enterprises, the capacity of using human and financial resources to maintain the sustainable development of enterprise’s. The chairman of the U. S. Competitiveness Committee, the president and CEO of MOTOROLA, George M. C. Fish said, competitiveness means that, the enterprise has more capabilities than the other competitors to create, acquire the application of knowledge or technology which has played an important role. The definition stressed the importance of technology or knowledge in the role of competition. Brand competitiveness is from the perspective of the brand of products to measure the competitiveness of a brand of enterprise’s, which is related to the competitiveness of their products but not exactly the same as it, brand competitiveness is the competitiveness of products of an enterprise’s, which is formed by making use of its own resources in the process of meeting the needs of customers’ and the pursuit of long-term development for enterprises in a competitive environment. The competitiveness has formed its personality and va本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。