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anged its strategy and method to in-store picking method. Sainsbury used ware-house system method to fulfil huge orders by customers but when orders are not sufficient or when order volume did not meet expectations it moved to in-store picking system. Sainsbury initially believed that, order fulfilment from dedicated picking system would be more beneficial compared to in-store picking system. Sainsbury designed dedicated picking system to provide complete shopping enjoyment, easy finding method for products and also to facilitate desired buying procedure by providing search option on website. However, Tesco initially used in-store pickings system and later it combined some other models to deliver products to customer. Tesco.com is using both dedicated picking system and in-store picking system for home delivery.

Online home-delivery is mainly based on four values namely varieties of products and its range, delivery of service, accessibility and convenience, and price (Punakivi, M., & Saranen, J. (2001). Nominal delivery charges are varies from 3.50 to 5.50. Products are of the same price for online shopping as well as for in-store shopping. Call centres became most supportive unit for online system. It helps to solve many customer issues concerned about online shopping. This section will explain complete procedure of online shopping systems. Another flow chart explains customer process for online order and delivery.

4.3.1. Online shopping ordering process:-

Ordering shopping online is one of the main parts of the online retailing system and by analysis it is clear that the general process in Sainsbury and Tesco are similar. Customers order process is described below. Ordering process will start as shown in flow chart. Customers register to the retailing sector through their valid e-mail id and they can continue shopping by logging in. After once log in, customers have to make confirmation whether home delivery is available in that post code or not. If facility is not available in that geographical location, customer may leave their details with company website. The advantage of leaving details will be they will be the first to get alert message once the company update their facility in that region. If facility is available then, customers can search their required product by using search facility system on website. The search facility is well designed in both Tesco and Sainsbury websites. The search can be carried out either through brand name of the product or product type. For example, customer can search 'Volvo' water by typing 'Volvo' in search space or can search complete water products available by typing 'water'. They can also search in virtual store shelves by entering into shelves. Customer will go on adding essential products to basket by repeating process.

Next step, they will proceed to checkouts where they can add and modify their details such as delivery address and delivery timings etc. Delivery slots will be available from morning 10am to 10pm in Sainsbury and 7am to 11pm in Tesco. Delivery charges in Sainsbury is 3.50 to 5.50 and in Tesco 3.25 to 6.25. Both companies offer delivery slots for three weeks. There will be variations in delivery charges normally for peak hours and week end deliv本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。