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以网上购物为例谈经济策略和营销战略的重要意义dissertation

论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-05-03编辑:felicia点击率:9777

论文字数:11534论文编号:org201504302220124465语种:英语论文 English地区:英国价格:免费论文

关键词:

摘要:这是一篇英国毕业论文写作范文,从网上购物的主题出发,讲述了网上购物的发展和影响,希望对大家的工作和学习都能带来帮助。

网上购物和送货上门系统成为近几十年来最为流行最为普遍的商业模式。在线零售商一直在测试各种商业模式改变的结果。这个研究是由英国的两个零售商发起和执行的。本研究以案例研究和历史数据为主,旨在分析并识别当前的战略和商业模式,探索他们成功的秘诀。两家公司的管理风格、扩张战略、市场选择策略、订单处理、送货上门的方法、网站设计和不同的客户关系管理策略都是研究和探讨的主题。研究结果表明,网上购物在杂货业务的经营和销售中发挥着极其重要的作用。本文就是网上购物为主题进行分析,旨在向大家展示英国留学论文的写作方法和技巧。


Strategic and Economic Analysis of E-Grocery System in Tesco and Sainsbury


ABSTRACT


Online shopping and home delivery systems become most famous in recent decades. Online grocers have been testing various business models with altering results. This research study is carried out in two main grocers of the UK (Tesco and Sainsbury). This research study conducted Case study and historical data, and meta-analysis to identify current strategies and business models of e-grocery which contributed to their success. Both companies' management styles, expansions strategy, market selections strategy, order-processing and picking methods, home delivery methods, website design and different strategies for customer relationship management are explored and evidenced the successful factors. The findings reveal that online grocery knowledge and experience in grocery business play a significant role in E-grocery success. Using slow and steady expansion with careful investment helps online grocers to stay in game. The In-store picking method is more profitable and suitable for e-grocery business. Understanding customers, wants and needs will provide tremendous opportunity for business expansion.


CHAPTER 1


1.1. INTRODUCTION: -


This chapter provides general background, problem statement, purpose of study, research objectives, major research questions and structure of dissertation.


1.2. General background:-


From many decades many groceries and also many manufacturing companies are providing delivery services to customers. Home delivery of household goods is not a recent concept in grocery retailing sector. However, until 1990s e-grocery was not potentially recognisable business channel, when grocers introduced internet based online ordering facility it revolutionised whole grocery industry (Papiernik, 2000).


Nowadays, not only pure-play industries offer e-grocery services but also many more supermarkets offering e-grocery service. E-grocery's continuous and fast growth is capturing market share from traditional retailers. Many of grocers have tried online unit and some of them are successful and some of them have failed in the history of grocery retail sector. For example, online grocery business is judged to show sales figure. The estimation shows that, about 0.3% to 0.7% of total sales in UK and 0.2% of sales in USA. (Kumar, 2001). The e-grocery market value is estimated at 450 to 1,000 million and $900 million in United States.


1.3. Problem statement:-


On one hand, many customers are interested to do online shopping for their household goods, but yet they are not interest to abandon shopping in-store in traditional way. Most of the people still believed that, online shopping is too 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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