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xtuality realized in English commercial advertising discourse?  (2) What interpersonal meanings does the generic intertextuality serve in English commercial advertising discourse?  The  study  of  generic  intertextuality  will  be  explored  and  used  in  English commercial ads in order to answer the two questions.  
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Chapter One literature review 

1.1 Previous Studies of Generic Intertextuality
As  is  known  to  all,  the  origin  of  intertextuality  can  be  dated  from  the  Plato’s theory  of  imitation  which  is  regarded  as  the  embryo  of  intertextuality.  From  the perspective of Platonic imitation, the poet often creates his poems by reference to the previous  works  which  is  actually  a  copy.  Later  on  the  term  of  intertextuality  has aroused  a  widely  attention  and  it  has  been  studied  by  different  scholars  in  various domains.  As  a  special  type  of  intertextuality,  generic  intertextuality  is  paid  close attention since someone says that a text cannot belong to no genre which means any text  is  absorbed  from  other  text  in  different  genres.  The  arguments  among  generic intertextuality have never been stopped and most of them are in critical approach and in generic approach. This chapter will present a literature review about generic intertextuality and the English  commercial  advertisements  both  from  the  abroad  and  the  domestic  aspect, and conclude some statements of achievements in the study of generic intertextuality in English commercial advertisements. 
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1.2 Previous Studies of English Commercial Advertisement
As  a  distinct  symbol  of  modern  civilization  nowadays,  advertisement  plays  an essential  role  in  our  life  and  it  does  have  a  significant  influence  on  people’s  life. Numerous scholars have researched advertising discourse, the commercial advertising discourse in particular, both at home and abroad, and they have concluded abundant useful findings from different perspectives on the foundation of different theories.       As the fast speed of globalization, English has been the most popular language around the world, during which the mass media plays an important role. The spread of English  around  the  world  not  only  appears  in  the  English-language  media  products whose  exporters  are  North  American,  British,  and  Australian,  but  it  also  occurs  in multilingual “mediaidioms”, for instance, chat language, news broadcasting language, and  the  language  of  cell  phone  messages.  Nevertheless,  empirical  researches  of  the use of English in such media idi本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。