英语论文网

r, the second piece “vertical” intertextuality is a kind of direct and indirect context in a text, which means the relation between one text and other  texts  can  be  seen  in  the  perspective  of  history  and  contemporary  era.  If  the readers  would  like  to  have  a  better  understanding  about  vertical  intertextuality,  they have  to  grasp  other  related  discourse  at  the  same  time.  Fairclough  (1992)  classifies intertextuality  into  manifest  intertextuality  and  constitutive  intertextuality.  Manifest intertextuality refers to the distinct features in a text, which manifest that a paragraph actually  is  applied  into  another  one,  such  as  the  direct  quotation  and  some  hints. Whereas the constitutive intertextuality shows that different types of discourse can be transformed  and  replaced  in  a  sort  of  utterance.  It  is  a  combination  of  all  kinds  of discourse  normalization,  discourse  order,  and  discourse  types.  Xin  Bin  (2000) separates  intertextuality  into  two  parts,  specific  intertextuality  and  generic intertextuality.  The  classification  method  is  a  good  way  to  develop  and  perfect  the previous classification methods and it absorbs all the merits of them. It seems that his classification towards intertextuality is more suitable in advertising discourse context at the perspective of advertising discourse. 
.........

Conclusion

According  to  the  exploration  and  study  of  generic  intertextuality  in  English commercial advertisements, it can be seen apparently that generic intertextuality is an essential feature in advertising discourse. The parasitism nature provides advertising discourse  a  convenient  way  to  use  the  features  of  almost  all  the  genres,  giving  the audience  all  kinds  of  advertisements  in  various  patterns.  The  appearance  of  any advertisement possessing generic intertextuality may offer the potential consumers a fresh look and arouse their interest in purchasing the target products. The advertisers take  advantage  of  generic  intertextuality  to  create  advertising  discourse,  and  their deep  motive  is  to  give  the  potential  consumers  psychological  guidance,  manipulate their emotions, and make the advertisements conform to the cognition and culture of them  as  well.  Finally,  the  customers  accept  the  lure  and  the  desire  to  purchase  the goods is aroused which is the ultimate purpose of the advertisers. The major findings are as follows: On  the  one  side,  the  advertising  discourse,  as &n本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。