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Chapter One   Introduction   

1.1 Background of the Study  
In an increasingly globalized and more competitive world, the ability to interact with members of other cultures has become a requisite skill. Interaction across cultures requires special  skills  for  communication,  cooperation,  negotiation,  and  joint  problem  solving. These interaction implicate the values that people bring to the social relationship. In other words, values, which are considered as the core concepts of culture, are inevitably involved in the process of communication. What’s more, values have play an increasing important role  in  guiding  people’s  verbal  and  nonverbal  behaviors.  Therefore,  people’s  values  and behaviors may have changed to some extent, dramatically, or slightly. Up to now, there has been a large amount of research on different values in the globalized world. For instance, there are research on Jewish adolescent values (cf., Saroglou & Hanique, 2006), Lebanese youth values (cf. Harb, 2010), and Taiwanese student values (cf. Lee, 2010). Besides that, several  big  and  influential  projects  have  been  carried  out,  such  as  the  European  Values Study and the Shanghai Chinese Values Project (SCVP). Furthermore, following the most successful wave in the history of WVS (World Value Study) - the sixth waves of surveys, WVSA  (World  Values  Survey  Association)  began  planning  the  7th  wave  to  be  conducted worldwide in 2016-2018. As  values  have  been  investigated  extensively,  several  influential  and  significant values  theories  have  also  been  made.  Among  them,  Schwartz’s  values  framework  has probably  been  the  most  theoretically  driven  and  comprehensively  assessed  one  and  thus drawing increasing attention in mainland China. To be specific, the content, structure and instruments  of  Schwartz’s  values  theory  have  been  extensively  utilized  to  examine  the value  orientations  and  value  priorities  of  the  Chinese.  To  take  theses  of  the  graduate students  in  Shanghai  International  Studies  University  as  an  example,  those  theses  have already  stared  to  relate  Schwartz’s  theory  to  Chinese  samples  (e.g.,  Wang,  2009;  Zhong, 2010;  Liu,  2011).  Nevertheless,  this  theory  is  less  empirically  employed  in  China’s northwest  regions.  Accordingly,  this  study  will  relate  to  Schwartz  values  theory  at  the individual level and make an empirical analysis of the values of the Post-1990s generation in northwest regions. 
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1.2 Objective and Significance of the Study  
The present study is dedicated to three objectives. The first two is to respectively find o本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。