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pardieu is a famous actor that he had played more than 170 movies in the past time (Austin, G. 2003). He is one of the symbols of French movies. He can play any role vividly. Daniel Auteuil also is good at act sking. He got best actor of European Film Awards two times and French César Award once. These actors who have good acting skill give this movie a high quality.

In this small movie, big star Yves Montand, hot star Gérard Depardieu and up-rising star Daniel Auteuil respectively act a role that fitting with their ages and images. There is no doubt that the director Jean De Florette is smart. He used the policy of “relying on stars” successfully. Because of the different generations of the leading men, this film attracted different generations of audience and get great success(Austin, G. .1996).

In the time of 80s, 20 century, the interests on French movies of French people was decreasing. At that time, there are two methods to solve this question. The first is that producing movies just like American films. Jean De Florette produced Jean de Florette in this way. This is a high quality, traditional, mean while a pleasuring movie. The three top stars in this movie have done indelible contribution.

The success of Le dernier metro can also owe to the good performance of the two starring. The performances of Catherine Deneuve and Gérard Depardieu have got many good reputations from movie critics. And they all won awards form the sixth French César Award.

2.3 Stars Can Increase the Box Office of Movies
The most important reason of directors cooperating with stars is that stars have the box office appeal. Because the fame of stars, audiences will look forward the performance of stars. This will attract audiences to step into cinemas to see the movies. “a star’s association with a film project affects the ease with which it can be financed and marketed. A star’s presence in a film is also held to be an important factor in a film’s box-office performance” (Nelmes.1996). Pursuing the performance of box-office is the main reason of star-system of Hollywood.

In the 80s of last century, Litman put forward the model of box-office. He departed the reasons which affect the achievement of a movie into three parts: originality, publish and movie marketing. Stars belong to the part of originality (Litman.1983).

Then, Litman found that the total box office income, first week of box-office record are directly influenced by the levels of stars(Litman & Kohl，1989).

In 2006, Germany media economic professor Thorsten Henning-Thurau, Mark, B. Houston and Gianfranco Walsh created a model on the factors which will influence the income of movies. And according they made a survey.

The model is:

(Hennig-Thurau ,Houston and Walsh. 2006)

From this model, it is easy to find that stars have directly influence on consumers’ review.

“While cultural familiarity refers to the branding of the overall product, stars and directors serve as branded ingredients of a movie.” (Hennig-Thurau ,Houstonand Walsh. 2006).

“Certainly, ... there are films where the budgets are so large, you want to build in that insurance of having a star to get that big opening weekend” (Hennig-Thurau ,Houston and Walsh. 2006).

The box-office influence of stars can be found from many stars of France es本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。