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论文作者:www.51lunwen.org论文属性:学术文章 Scholarship Essay登出时间:2015-02-03编辑:Cinderella点击率:6760
论文字数:3057论文编号:org201502031344075190语种:英语 English地区:英国价格:免费论文
关键词:global businesscultural distance全球商务
摘要:本文探讨了全球化浪潮中的国际贸易商业。作者认为国际贸易与本地贸易唯一的区别在于距离,这种距离更多是文化意义上的。
B. Different aspects of culture
In order to provide the highest level of sensitivity possible for measuring respondents’ perception of how frequently they needed to communicate due to cultural distance, only the very frequently category is reported here. By focusing on the exporters’ responses at this very high level of communication frequency, the chance of including what might be considered ‘‘normal’’ everyday communication between the US exporters and their foreign distributors is minimized. The following sections report the findings for communication via fax, telephone, E-mail, and written letters.
Fax communication and cultural distance
When communicating with their foreign distributors, US exporters were much more B. Rosenbloom, T. Larsen / Industrial Marketing Management 32 (2003) 309–315 311 likely to report both initiating and receiving communication via fax at the very frequent level when the cultural distance between them and their foreign distributor was large than when it was small. Specifically, when the cultural distance was large, 77.1% of the US exporters initiated fax communication with their foreign distributors very frequently and 71.4% of the foreign distributors initiated fax communication with the US exporters very frequently. The corresponding percentages for fax communication with their small cultural distance foreign distributors were 29.4% and 41.2%, respectively. Clearly, there was a great deal more faxing back and forth with the foreign distributor when that foreign distributor was from a culturally distant country.
Telephone communication and cultural distance
When examining phone communication, similar results were observed some 40% of the US exporters initiated phone communication with their foreign distributors from culturally distant countries very frequently, while their foreign distributors from culturally distant countries initiated communication by phone 34.4% of the time very frequently. US exporters only initiated phone communication with their small cultural distance foreign distributors very frequently 11.8% of the time, and those foreign distributors initiated phone communication very frequently only 17.6% of the time. Once again, US exporters engaged in very frequent communication back and forth with culturally distant foreign distributors much more so than with culturally close foreign distributors.
E-mail communication and cultural distance
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