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oudly: "the future will belong to communication era, nokia will become a worldwide telecom company." The chief executive office released to a mobile phone as the center of the new strategy professional development. Will the papermaking, the tires, cable, home electronics and other business or compression to the minimum, or sold, or independent, even very reluctantly cut off one of Europe's largest television manufacturers have the TV production business, focus on 90% of the capital and human strengthening mobile communications equipment and multimedia technology research and development. Nokia's decision makers for mobile communication industry in the development trend of the exquisite master, grabbed at the perfect time. When other companies are still strengthen simulation technology research, nokia simple operation digital mobile phone has to order. These phone after special processing, can be applied to the global within the scope of the different frequency and standards. Just at this time, as nokia expected, the world demand for mobile phone into a high growth period, and had therefore well prepared to nokia realized the leap.
1992 years ago, communication just nokia 13 diversified management of a project, 15% of total turnover. And in the first half of this year nokia complete $8.647 billion in sales of more than 90% from a communications. At present, in the global mobile communications market nokia's share has close to 30%, and become the world's largest maker of mobile phones.
If seize the opportunity specialization make nokia realized leap words, market exquisite master, then make it always stand in the forefront of the industry drive the industry development, so as to lead the market. Nokia think the market is not, how to fill the market blank or placed a small market do big, the key point is that how you to find and to master the leading technology comes in. Nokia has been the leading technology though advantage, but it pay more attention to the practical application of science and technology, think technology if it can not extend appropriate for application for humans bring value does not form the needs of the market. So the idea of the new products from the consumer's needs, expectations and dreams, detailed market analysis and user's careful classification is the most critical premise.
Nokia's market segmentation strategy to make it first broke every two years, and release a new products in the industry of law, instead of more than a month on average have a new https://www.51lunwen.org/finlandessay/2012/0228/1040183466.html market. Its series of mobile phone in optimizing the basic function at the same time, from the place with continuous innovation, fill a blank market. Such as the nokia 5110 to enter Chinese market by among young people. They pay attention to practical and quality, the pursuit of fashionable and individual character, but their pocket money is not too much, and requires no more business functions. In view of this consumer groups nokia launched innovative "follow change" color shell, and formulated relevant low price strategy. By this, nokia in market in leading-edge, and bring a mobile phone sales boom.
Nokia not only good at finding technology and current market ground, when its technology has lead the market, it also can create a market, the technical transformation to lead the market, so as to develop new growth space.