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国家宏观调控加紧房地产业务。近年来，持续，快速，协调发展，房地产行业的发展情况是不那么和谐，在某些领域，投资性购房和投机性的增加住房供应结构不合理，以及开发和建设成本，导致一些地方住房价格上涨过快，这直接影响城镇居民家庭住房条件的改善，影响社会稳定和国民经济的健康运行。实施宏观调控政策，房地产投资快速增长的势头，到了一定程度的遏制，而房地产业务的经营模式发生了许多变化，优胜劣汰，市场竞争非常激烈。

National macroeconomic regulation on stepping up the real estate business . In recent years, the sustained, rapid and coordinated development , and the development of the real estate industry the situation is not so harmonious in some areas, investment buyers and speculative increase in the housing supply structure is irrational, as well as the development and construction costs , leading to some local housing prices too fast, which directly affects urban households improvement of housing conditions , affect social stability and healthy operation of the national economy . With the implementation of macro-control policies , the momentum of rapid growth in real estate investment to a certain degree of containment , while the real estate business operating model undergone many changes , survival of the fittest , the market competition is fierce. Industry upheaval in the process, a large number of enterprises in the corporate positioning and decision-making on strategic choices caught confused , making the development of enterprises huge potential risks.

社会和文化因素也不同程度地影响房地产上市公司的发展。劳动的社会分工和商品经济的发展，人口的快速增加，城镇化水平，农村向城市迁移的人口成倍增加，导致越来越多的人口向城市。农业企业家也需要一个住的地方，这个地方的流量是房地产。

Social and cultural factors are also to varying degrees , affect the development of real estate listed companies . With the social division of labor and the development of commodity economy , the rapid population increase in the level of urbanization , rural-to- urban migration of the population increasing exponentially , causing increasing population to cities . The flow of agricultural entrepreneurs who also need a place to live and this place is the real estate . According to the information reported that the current rural-to -urban migration of the population has reached 100 million , equivalent to the urban population , refers to a normal place of residence a quarter of registered urban residents , rural to urban population in the future will be an average of 1,500 per year Wan 's number is incremented, and flow patterns by individual steering families into temporary living arrangement by the settlers . 2010 China 's urbanization rate reached 47.5 percent , is expected by 2050 will reach about 70%, so the real estate industry will continue 30-40 years of prosperity .

In the current macro-control and capital market development in the complexity of bad environment , housing prices listed on the road both opportunities and challenges . Therefore , this article from business, government proposes the following two levels of public financing for real estate strategies and policy recommendations.

Enterprises should be based businesses and real estate project characteristics , strengthen financial channel innovation , the implementation of a wide range of financing models , to change the traditional bank financing as the main channel of a single pattern , to form a bank credit , industrial investment funds and real estate investment trust based multi-level financing system in order to disperse the pressure of real estate corporate finance , reduce business risk.

Taken in the choice of corporate financing , to the risk of a variety of financing sources , gains do ana