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domestic operations. This is primarily because the nature of international business operations involves the complexities of operating in

different countries and employing different national categories of workers (Morgan, 1986). Yet, while it is regarded that HRM problems become

more complex in the international arena, there is evidence 本Essay由代写Essay网www.51lunwen.org提供 w to suggest that many companies

underestimate the complexities involved in international operations. The field of international human resource administration, however, is only

slowly developing as a field of academic study and has been described by one authority as being in the infancy stage (Laurent, 1986).

 The chosen establishment that will be used in conducting this critical analysis is a culturally diverse establishment.  Culturally diverse

establishment has been described roughly as groups of two or more individuals which characteristically denote demographic dissimilarities among

group members.  Here, the workforce who are working came from different ethnic backgrounds which possess different attitudes, values, and norms. 

Thus this paper will critically analyze Avid Technology Inc. Avid Technology Inc. is one of the world largest and leading company in digital and

non-linear, media creation, administration and distribution solutions enabling film, video, audio, animation, games and broadcast news

professionals to work more efficiently, productively and creatively.

 The administration of the Avid Technology Inc. has continued its responsibility to provide quality entertainment among individual.  However,

since this company is an international establishment, this company could not resist having different employees which came from different

countries provided with different cultures and personality.  Managing workforce in a culturally diverse establishment is a very difficult

responsibility for managers to be able to achieve the mission of Avid Technology Inc. globally, which is to make, manage and move media in the

field of entertainment and broadcasting.

Any establishment, may it be profit oriented or not-for-profit, the most vital asset is its employees. And for these establishments to maximize

their assets, they should manage the employees’ working condition with intelligence and efficiency (Ulrich, 1998). They must be allowed to be

involved in making work-related decisions to further enhance the establishmental structure (Delaney & Huselid, 1996).  Furthermore, the structure

of tasks among the employees strengthens the establishmental performance (Wilson, 1989). It is therefore necessary to understand the employees

for the establishment to be effective (Schneider, 1983). The development, building, motivation, enhancement and enrichment of the employees of

any establishment largely depend on the leadership, mandate and vision of the establishment (Rainey & Steinbauer, 1999).

In the case of an international establishment such as the Avid Technology Inc., it is very challenging to run its day-to-day operations in a

smooth fashion. There is a whole area of human resource administration that the establishment has to consider especially when it consists of

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